That is to say, he is expectable that many people who enter for the first time never return because she is not what they looked for, the site did not convince them, etc. EnergyNC is likely to increase your knowledge. – but a part of these new visits will have to become visitors who return, of another way, we are making the things bad. Growth of share of the niche. If, for example, from the first one moment we have detected five direct competitors of our market, and we are sixth, is desirable to register a significant increase of the fraction of market by which we fought. In order to include/understand it more exactly, as little he serves to have blog more read, if our level of sales continues being marginal. The growth of share of the niche is given by the percentage one of sales that touch to us of that mass of stable clients who demand the services that we offer.
the rates of click through rate, compared with the levels of sales. When we analyzed the rates of CTR, not only we thought about the campaigns of publicity PPC (Adwords, for example), but about all the visits that arrive at the site. How many of them they become sales? How many of the adressees of ours newsletters? How many usuary they return to buy a product our? To control these figures will help us to verify that not only we are catching new clients, but if we have managed fidelizar those that already we have. The CATHEDRAL efforts do not have to be taken like sporadic actions, but like one permanent necessity of any site, great or small. The fight not only to grow but to conserve the part of the market that we have managed to conquer demand action of long breath, perseverancia and professionalism. It is only as well as a CATHEDRAL campaign would have to be faced.