NetBooster announces support of NETBOOSTER (FR0000079683 ALNBT), netbooster-deutschland.de, leading agency for interactive marketing services in Europe and Asia as first agency, supports the new Yahoo! SSP inclusion data interchange format (IDIF3) with its feed creation tools. Reference: (NBAPR02AB) Yahoo! SSP (Search submit Pro) a reliable, fast and comprehensive indexing, which allows permanent updates and keeps content current and accurately provides E-Commerce and content-rich websites. The new IDIF3 format, which enables the direct transfer of Web pages data in the process of Yahoo!-SSP-Pro offers a number of interesting innovations. The most significant new feature is the ability for a feed entry or a destination URL to specify different titles and descriptions that appear in the natural search results. This alternative title and description information can appear in the result depending on the keyword, the user has entered into the search. Thus can be discussed better on the intention of the user.
Ultimately, the result is an increase in the click-through rate (CTR) and the performance of the feed. As first agency, NetBooster supports this function. Continue to a certain period of time can be defined, within which the title and description text should be used. This functionality can be used for time-limited offers and campaigns, as well as for date-dependent sales phases, such as Easter or Christmas, for example. Other innovations of the IDIF3 format concerning the creation and editing of the so called quick links.
This is up to three additional links that appear below the normal index entry. The establishment of quick links serves both the user experience, providing an additional direct navigation option the user, as well as the highlighting of the entry within the search results. NetBooster is already for some years now the Yahoo! Search Submit Pro certified “partner agency and” maintains recently as one of three TFG (trusted feed generator) partner agencies worldwide an especially intensive and direct cooperation with Yahoo. NetBooster has significantly expanded the SSP business in Europe to take a leading role and to establish unique technical expertise among the partners of Yahoo!. The Agency has developed several advanced tools that enable fast and reliable generation of Yahoo! feeds, and expanded his skills in this search engine marketing business. NETBOOSTER: NetBooster was founded in 1998 and is an Internet consulting group, which specializes in online marketing. NetBooster Agency provides its comprehensive and specialized expertise to its customers in the field of Internet Marketing: marketing consulting, online recruitment and confidence-building, search engine optimization, search engine marketing, affiliate, media sales, data marketing and electronic CRM, Trafficerzeugung, online-media creation and strategic consulting. The Department “ReactivPub” is one performance-based affiliate marketing and marketing platform. The pro forma sales in 2007 amounted to EUR 38.3 million and to 2006 increased to 159 percent in comparison. NetBooster has offices in France, UK, Germany, Spain, Finland, Italy and the Philippines. The group is headed by Pascal Chevalier and Stephane Darracq and employs 210 people. She wears the label OSEO-ANVAR and is thus recognized as a “innovative business”, an innovative company.