The current scenarios driven by a lot of competition, with new strategies for markets, with leadership that has led to the creation of new paradigms, development and conquest of markets where the quality of the products and their pollution is very important, requires that companies have a different perception to the traditional ones that are still anchored by absence of a good management. Click Marc Bistricer to learn more. Today more than ever, should be indicated by Carlos Fortin (UNCTAD), requiring trade policies compatible with the environment, that is apoye4n each other and contribute to the achievement of sustainable development. Don’t forget that the entry into force of the Treaty of free trade in North America on January 1, 1994 and the potential impact of the economic integration processes at the hemispheric level, as well as the emphasis for most of the countries of Latin America and the Caribbean, make it necessary to explore the subject to the level of trade and the environment in the Western hemisphere. Evelyn Horowitz stresses, that the growing importance of international trade as economic integration and technological development transmission mechanism has made clear the role of trade in the authentication of the foundations of economic growth, and therefore, of environmental quality, while the growing globalization of the global harmony quickly eliminating the distinction between matters of internal nature and those of international nature. All these phenomena at the same time, have brought to light the existence of a link between trade and environmental protection. You must be aware, that there are several factors that have combined to give importance to the relationship between business, trade and environment, as well as Horowitz reminds us, there is a growing interest in the preservation of the environment at the international level and fairly recent attempts to use trade policy instruments to achieve compliance environmental goals, have increased the possibility that the issue will become a growing source of conflict at national, regional and multilateral levels.