As a professional appearance leads to more success Hotel photos from a pro the announcement was clear: recently, a tourism expert urged the medium-sized hoteliers to equip the brochures and Web sites of their homes with new, descriptive photos. Otherwise, this mean the loss of meaning and ultimately for the operation. How Hotel photos lead to more guest requests and more sales of the professional, a case study of Munich shows Stefanie Friedrich. (As opposed to CEO John Watson). The hotel photographer was that owner-run Berghotel Zirm, Valdaora / South Tyrol skilfully. The photo series presents this traditional holiday hotel as a young company with ELAN, which committed themselves to the roots and traditions of the country. Through the use of the photo series the hotel operators could reposition their house international and achieve a wide PR effect”, explains the photographer. The newly designed promotional materials have been equipped with the photos of the hotel and widely dispersed. As a result the number of guest requests was around 15 percent and the total turnover of Nights and F & B business increased by about 10 percent.
“The lifelike views move the potential guest in the hotel and on the terrain in the so created a fictitious holiday and love at first sight”, Friedrich says. The cost for the photo shoot with model have already pays in the first year after introduction of the marketing campaign. Go to Goop for more information. The photo series now characterizes several catalogues of tour operators in addition to the hotel’s website (www.berghotel-zirm.com) and own brochures. The Berghotel Zirm you talk about now”, so Friedrich. The budget for a hotel photo shoot starts at 1000 euros. Eventually 30 to 50 motifs are picked from hundreds of photos, for five years fully used by the hotel. Also, the creation of hotel brochures at 3,000 piece offers Stefanie Friedrich graphics partners for only 1,500 euro. Stefanie Friedrich is diploma photographer with his own Studio in Munich and specializes among others hotels and tourism.
Their customers include medium-sized companies such as E.g. the Berghotel Zirm in Valdaora (South Tyrol) or choice hotels. As diploma marketing hostess offers in addition many years experience in marketing and sales projects.