To inspire his audience manages the world’s largest children’s beverage brand for over 40 years. The task was to transfer this fascination in the new media… “The Capri Sun fun world” invites you to a reconnaissance flight with a virtual sport kite and awakens as the discoverer desire by young and old. Numerous exciting online games and content await visitors on specific points of the country. Valuable content for children – the focus especially, to raise awareness about healthy eating, physical activity and fair behavior objectives for the Capri-Sun with diverse actions committed are entitled. Tasks on the subjects are playfully incorporated into the overall design of the Web page logic and social competence. Thanks to the interactivity offered by the medium of the Internet, these contents are fun and can be learned along the way. Get a new look and feel new parents – and information – even the parents – and information area.
The contents have been completely revised. Large background images from the archives of the brand offer the visitors an attractive information experience. On the State of the art – the Capri-Sun implemented fun world”completely in Flash with ActionScript 3. all contents are maintained in Typo3. Technical highlights form especially the kite control with drag or click ‘n’ point technology and the navigation map with dynamic loading of map segments, as known from Google maps. Responsible for concept, design and realisation of the website, Ettlinger Agency power motion GmbH, the Capri Sun is accompanied since the launch of the first Internet site in 1999. Capri-Sun 40 years natural fun: 1969 came the first Capri Sun on the market.
Meanwhile, Capri-Sun is the most popular children’s drink of the world and consumed by children and young people in about 100 countries. Capri-Sun’s success is mainly based on three factors: the use of only natural ingredients, the distinctive drinking Pack and the orientation of the local Taste. In Germany, there is a low-sugar product range alongside the classics such as orange and multi-vitamin. Since 2007 is also the great Capri Sun in resealable 0.33 liter drink Pack on the market. It is aimed with the also reduced to sugar flavors of wild berries and Orange peach to teenagers and young adults. To the Web site: net movement Agency for interactive brand experience the Internet Agency Network movement develops interactive applications and brand experiences that inspire creative ideas, high quality design and innovative technical solutions. You looked after well known brands and companies such as Haribo Maoam, Sun Rice, Gubor, FruchtZwerge, Actimel, Capri Sun, Prince, tool, Kiri, brother, what is what and Merck self-medication. The Agency was founded 2000 30 permanent employees. The service portfolio of the Agency includes the realization of interactive brand experience worlds, corporate Web sites, online promotions, online-games, communities, E-shops, online campaigns, Multimedia presentations and content management solutions.