The concepts that we will see below are part of the vocabulary used in such a way in day-by-day of the Brazilian retailing, how much for the professionals who visit these establishments & ndash; the promoters of sales of the industries of consumption good. Being thus, valley to the penalty to observe the glossary below: Boarding: Act to approach definitive consumers, being tried to divulge some product. This act, normally is carried through by a (a) promotional (a) of sales, degustador (a) or demonstrator. Rent of Space: Practical of some supermarkets (or other retailers) that they rent to tips of gondolas and promocionais spaces for expositions of products manufactured for the industries. Final art: End item graphical (or informatizado) of which if gets the fotolito that will be used as mark (or soon).
Auto-Service: System of sales self-service in which the consumer has direct access to the choice of the products that it will buy. Back-Light: Translucent propaganda normally printed in vinyl installed in a box, I contend internal illumination that presents messages (or images) with determined nocturnal vision. Balcony of Degustation: Normally wooden Stand, whose objective is to make to know (or to divulge) of personalized form a product, presented for one () promotional one () of sales (or demonstrator). Tray of Degustation: Support, seemed with a tray, placed imprisoned to the shoulders of the (a) promotional () and/or demonstrator to make degustation of products in any environment. Banner: Part printed in material rigid (or flexible) to be fixed vertically. Batch: Marking of the date of manufacture, crowds and expiration of one definitive product (in the proper product), as Consumer protection act in vigor. Blister: Transparent plastic packing (PVC) placed in rigid card (in bubble form), molded as a cradle for the product (normally in cardboard) to be displayed, thus helping its visualization. Briefing: Commercial data set (or of Marketing) that it serves of base for studies of Promotion, Merchandising, Creation of Campaigns Promocionais and Confeces de Peas in general.