As Kotler and Armstrong (2003), the products are classified as of consumption (when destined to the consumer enterprise end) and products (when destined to the production of others or for use in the management of the business). The consumption products divide in products of convenience, bought purchase, of not looked specialties and. 3.3.2 Price the price ' ' it means the addition of the money that the customers must pay to get produto' ' (KOTLER, 1998, P. 31). In this item they are analyzed: list of prices, discountings, subsidies, period of payment and terms of Credit. Price is an item of much relevance in the market, and must be worked with many strategies for the companies, therefore they are accurately who go to define the edges of profit of the company.
Price is the addition of all the values that the consumers are made use in exchange for to pay the benefits of the product. It is the element most flexible of the mix of marketing (KOTLER and ARMSTRONG, 2003). Three main item must be analyzed for the determination of the price of a company. In first place, to verify the costs, that is, must be verified and be led in consideration all its components, as research, development, raw material, Hand of workmanship, packings, propagandas, promotion of sales, distribution, taxes, interests, taxes, wastefulnesses and etc. After that analyze the competition, the companies most of the time are forced to determine its prices, established in the reality of the market, with prices more raised as the reality of the product, this make with that generally it diminishes the results, therefore compromise the edges. Some companies also decide its prices looking at always for the competition, over all when it perceives that of this form she does not diminish the sales. Others still work very with promotions, these tactics make with that the customers feel themselves attracted to make purchases and make with that the company increases its sales.