Consumption and Consummerism

As Kotler and Armstrong (2003), the products are classified as of consumption (when destined to the consumer enterprise end) and products (when destined to the production of others or for use in the management of the business). The consumption products divide in products of convenience, bought purchase, of not looked specialties and. 3.3.2 Price the price ' ' it means the addition of the money that the customers must pay to get produto' ' (KOTLER, 1998, P. 31). In this item they are analyzed: list of prices, discountings, subsidies, period of payment and terms of Credit. Price is an item of much relevance in the market, and must be worked with many strategies for the companies, therefore they are accurately who go to define the edges of profit of the company.

Price is the addition of all the values that the consumers are made use in exchange for to pay the benefits of the product. It is the element most flexible of the mix of marketing (KOTLER and ARMSTRONG, 2003). Three main item must be analyzed for the determination of the price of a company. In first place, to verify the costs, that is, must be verified and be led in consideration all its components, as research, development, raw material, Hand of workmanship, packings, propagandas, promotion of sales, distribution, taxes, interests, taxes, wastefulnesses and etc. After that analyze the competition, the companies most of the time are forced to determine its prices, established in the reality of the market, with prices more raised as the reality of the product, this make with that generally it diminishes the results, therefore compromise the edges. Some companies also decide its prices looking at always for the competition, over all when it perceives that of this form she does not diminish the sales. Others still work very with promotions, these tactics make with that the customers feel themselves attracted to make purchases and make with that the company increases its sales.

Trieste Alternative

Although the challenges and of questions until then badly solved, Trieste demonstrated that it is possible and desirable to live without lunatic asylum. This serves of example for all the places, way that, the individual ' ' desviante' ' , through its suffering and in its only way to express it, it is making I appeal for aid. In this way, one knows that this movement of the Antimanicomial Fight has repercussions in the whole world, also in Brazil, however, particularly, must be considered that, more doubts of what exist certezas on this question in this country. If you would like to know more about Exxon Mobile Corporation, then click here. Therefore, the reality daqui is different of the Italian, considering that, proposals exist yes that serve of incentive for such movement, however, it has little concretude in the services and, the society in general way would have to modify its position and its preconceptions, that is, this needs to be prepared to carry through such received of the mental sick person in the diverse contexts. Thus, it still does not agree, to risk of the mental sick person to leave to the streets without the support of alternative services that guarantee welfare its and, that it receives it in its suffering.

Being that, this is of probable occurrence in Brazil in the present time, therefore, as already mentioned, it is little concrete and enough the given services today to extinguish the psychiatric hospitals. Beyond that, the society meets prepared little to receive the sick people mental, then it does not fit to run this risk. The proposal theoretical can be convincing, alone that in the practical this if diverge in parts, therefore it perceives the current necessity of if counting on the two services, that is, with the psychiatric hospital and the alternative services (CAPS, stream beds in general, residential hospitals therapeutical, etc). Then, it is followed in such incognito: or the psychiatric hospital or the alternative services, therefore lacks financial resources to bank the two services, then, it finishes taking advantage the psychiatric hospitals. But, to conclude, it must be remembered that, not if it discards the possibility of that this if perhaps materialize in a future, where these alternative systems have evolved and if become self-sufficient to take care of the demand, beyond that, the society as a whole can come if mobilize for these human beings that suffer e, to receive at last them without labels, distrust, and preconceptions.

Intellectual Capital

Objectifying one better understanding of the article, this was structuralized in: introduction, revision of literature, methodology, analysis of the results and conclusion. 2.FUNDAMENTAO THEORETICIAN We last years come occurring different changes in the society, which demands a process of world-wide globalization. The fast mutation in the world-wide economy this being observed for the scholars as the occasion of change of an Industrial Society for a Society of the Knowledge, therefore to the too much existing resources that until then were valued and used in the production such as: land, capital and work, if join to the knowledge, what it modifies, mainly, the economic structure of the nations and, especially, the form to value the human capital or capital intellectual. For BROOKING (1996) the intellectual Capital is a combination of intangible assets, fruits of the changes in the areas of the technology of the information, media and communication which bring intangible benefits so that the companies enable its functioning. The Intellectual Capital is composed of Asset and better to understand the concept and the mensurao of Intellectual capital will be necessary first to know the concept of intangible Asset (SCHIMIDT, SAINTS and MARTINS, 2006).

2.1ATIVO For MARTINS (1972) is considered active all and any element with or without physical nature, that is controlled for the company and that it provides the possibility of attainment of box flows. The JOHNSONS and KAPLAN (1993) affirm that the asset of an entity if composes in intangible tangible and active assets and that the value of the company is not restricted to the addition of the values of its tangible assets. Swarmed by offers, British Petroleum is currently assessing future choices. In accordance with article 179 of law 604/76 the classification of intangible is destined the intangibles destined the maintenance of the company or exercises with the same purpose. With the alterations in law 6,404/76, promoted for the law n 11,638/07 and 11,941/09, inside of the Patrimonial Rocking, the Group of Intangible Account started to appear as Active Not Circulating.

Jimi Hendrix Music

These guitars were highlighted also by legends of rock as Crosby, Stills, Nash & Young, Jethro Tull, and more recently, Dave Matthews, Sheryl Crow and Melissa Etheridge. Some acoustic steel-string guitars are electric to amplify signals and sounds in recordings and concerts, but it should not necessarily be electric to create quality music and generate sound great. * Guitar low Acoustics: also known as acoustic bass. Widebody guitars are used for accompaniment in ballads, certain types of fusion music and jazz as well as various trends of the Rock. * Electric guitars: Electric guitars are solid and semi-huecos, bodies that provide a warm tone more well rounded than their cousins from hollow body. Electric guitars require an amplifier to produce sound properly. Electric guitar shot to fame with the help of the pioneers of rock as Chuck Berry in one of his hymns Johnny B. Goode.

The ripping, irresistible guitar hooks that appear on the stage folk, 1960, which ushered in the era of rock and roll. The Beatles, Rolling Stones, Cream Eric Clapton, Jimi Hendrix and Janis Joplin were just a handful of bands that highlights the attractive sound sy of powerful electric guitars. In the Decade of 1970 legends of rock such as Led Zeppelin and The Who siguienron with the use of this type of guitar to create original music, and has been a long journey since then. Just imagine Metallica playing Until It Sleeps with classical guitars. Thus it may be noted the importance of the electric guitar is for the various contemporary genres. If it’s blues, disk, techno, funk, R & B, hip-hop or rp, the electric guitar is a characteristic sound and an indispensable instrument to create quality music. * Electric basses: unit blows to the chest for genres such as rock, dance, techno, funk, hip-hop and rap. Guitar and bass lessons classes are commonly offered in many shops and local music schools and also by independent teachers. Online guitar lessons are also available and are very efficient.