An exploring media of the misery and the ignorance of good parcel of our population. Vi were revoltante when a news article in one of these programs that if ‘ calls; ‘ THE VOICE OF THE POVO’ ‘ , detaching the death of a involved young with the traffic of drugs and the form for which this program treated this figure as a celebrity and until a heroine, serving of referencial for the population. Cyrus zocdoc describes an additional similar source. This demonstrates the inversion of values in our society, where participant such BBB (BIG BROTHER BRAZIL), they are dealt with as heroes for its presenter, where a person who was imprisoned for envolvement with the traffic of drugs became a celebrity sponsored for a television program, or a teacher that was famous for showing its close parts in a session dances, this without speaking of a student who to if dressing of improper form for the academic exercise, was rewarded for its act, becoming celebrity in TV.Segundo FICHER (2002), the media manipulates desires and feelings. It exerts a surprising and frightful control. Its immense amount of information in hipnotiza and makes in them to be what it wants that let us be. The televising resources intervene with the form sexuality that they dictate as we must be.
Ahead of everything this, I am asking to which the true paper of the media, of the television, that I eat main of mass media finances the indecency, the vulgarity, the lack of values. It is impressive as clearly the media acts in favor of its interests, valuing the hearing, exactly that this has a negative effect in the formation of the citizens. The impression that is, is of that for the televising press that old politics of ‘ ‘ How much worse melhor’ ‘ it is the main instrument of work and invoicing.