‘Revolution in the living room’: Webfahige TV devices are changing the media landscape Internetfahige TV conquer the living room since the turn of the year. Leading content providers are therefore currently working on flat compatible applications in their Web offerings. Heralded a revolution in the television market here? At the invitation of the communications consultancy, Lai & colleagues discussed on March 19 around 30 experts from companies, TV service providers and media on the occasion of the 7th TV Forum”in the Hotel InterContinental Hamburg. The focal point of the TV Forum, the question was how the convergence of Internet and television on the living room TV is going to change the industry. Internet on TV is one of the main content and economic trends in the field of consumer electronics in the coming years surely”, said Jan Wendt, CEO of MMH, on the occasion of the TV Forum. “The consumer wants to delve deeper into the media world and not just on the PC, but also from the TV sofa.” MMH serves as a consulting agency in the TV 2.0 more than 50 Internet content providers with solutions for the flat, making it the leader in this segment. TV 2.0 will have a massive impact on the marketing processes of the entire media industry”, so Wendt next.

Ralf classes, Director digital TV at stern.de, supported the thesis that Web-enabled TV sets had reached a market-relevant technical maturity. This development was for the industry and will lead to a significant change in the consumer media consumption behavior. Lai & colleagues focus of Lai & colleagues is the strategic communications consultancy for medium-sized enterprises as well as larger consolidated units, as well as urban and municipal facilities. Thematic focus of advice in addition to business & services in the fields of regional marketing & tourism, sports & sponsorship, technology & healthcare, corporate (social) responsibility.