Publicity Campaign

It is the moment for attacking that market with a good campaign of promotion or publicity that has good arguments to recover the confidence of the consumers and who play in favor of raising the low sales. In time of crisis, in which economic sensitivity, feels in the behavior of the consumers, where many abstain to buy products, dice to the repercussions that the crisis has generated in their income, is when the management of markets must give to passage to its creativity and innovation to confront the situation Of, that have been written, that exactly, at moments of recession, is there when a greater effort is required, when the innovation and the creativity must offer the maximum one for the mark, when it is due to look for more than ever the difference, when loose rein to the imagination must occur. Nevertheless and peculiarly, the reality is that at delicate moments the departments of marketing of the companies of almost all the sectors usually are first in undergoing budgetary cuts. And those cuts not only affect the investments in communication but to the area as a whole that is disabled to do and/or to propose nothing new If we create in marketing, our alphabet of the strong mark (attractive, brave, reliable, different and focused) acquires all their sense. Gain insight and clarity with Cyrus Massoumi. We will have to continue investigating the client and will have to bet for being first in something, to communicate of surprising way, to invent the magical ingredient, to look for new utilities our product, to incorporate new services and to even go crosscurrent. Miguel Yez Orellana indicates, that to apply the budgetary cut principle in marketing if the enterprise culture is the classic one it seems the logical thing in the days of crisis. Nevertheless, the marks that are constructed from the base with marketiniana culture will have to confront these uncertain periods with the conviction del that it is known focused towards the client and not towards the product and therefore with the security of which marketing in its more holistic conception continues being the way to ensure the success. . Check with Kroger to learn more.

Intellectual Capital

The present crisis is causing that many companies look for to maintain their benefits with reducing costs, among them the one of personnel. Nevertheless, it can in the mid term be a dangerous way. Dave Ulrich, professor of the school of businesses of the University of Michigan, defines the intellectual capital of a company like capacity x commitment. This way, a company with high capacity but under commitment, owns employees with talent, but that passes of everything. On the contrary, if they have a high commitment but low capacity, they have employees without talent who do of everything, but both ends are dangerous.

When defined being like a product and not like a sum, a value under either factors implies a low intellectual capital. In order to increase the capacity of the company, it is possible to be resorted to external signings (like a football team files an originating star of another equipment). This method can provide in addition new ideas and ways to make the things, but also the danger that is run the employees who already were feel hurt by to be considered does not stop that position through an internal promotion. Another possibility is to invest in training the existing personnel, providing to the employees a knowledge base as much in the activities that already they develop like facing the future. The formation can be cheap, when subsidized being through the quotas of the Social Security by the European Social Bottom, but it is an investment which in many cases immediate result is not seen him, and that many industralists lamentably do not foment, by the possibility that it supposes that the employees behind schedule lose some hour of their labor day or to the week, during months, or even by the fear to that later they go away to another company. Another option is to rent the knowledge through external advisers and consultants.


Without a doubt another one of the subjects to try is how the man and the woman define the love. The sexlogos usually summarize this reservation of a very simple way: the man gives love to receive sex, the women we give sex awaiting love. Although everything what it says here is subject with exception, since speech of majorities also each reader has its very particular circumstance – the previous thing verifies what I have maintained from the beginning: so we are opposed as the night and the day. Without eagerness to digress, lbrenos God to make poetry, the heart of the matter is that for the woman the love, with their due spilling of whispered honey, that is to say, pretty words to the ear, minimum but sincere caresses, details like a flower from time to time, makes the relation bearable, in spite of the grief. Even, one of the qualities that we like more to be conceited when we are between friendly is the affectionate thing that is the man that we have to our side. Yes, of that we spoke when we are together. The secret has been developing.

Nevertheless, it is necessary that the man always undertakes these actions with responsibility, mainly because from the woman it begins there to form expectations as far as the future possible of the pair. Thus it is, one takes everything in serious very. The true love is not a game. The problem is that when the conquest occurs, frequently You tend to lose the interest, after all the goal already was fulfilled. The prey is in its hands. Then we remained with the first doubts, those that mine the confidence in the other when we see that the relation cools off, the flatteries they become less frequent, they suddenly arise other priorities in the masculine agenda that never existed in the beginning of the loving idyll. Everything becomes routine.

The story finished. Sometimes, these sentimental adjustments occur in the stage of the engagement, mainly if he has been long; in other occasions, the loss of the affective rate is consequence of the time; it is not any secret that the years of marriage changes the way to be related. For the man it is not fundamental to say plus I want every day to you. The women we thought the opposite. These spacings we confuse with lack of affection. We got upset after giving him returned to the idea that what sometimes had already toned down; worse still we stopped thinking that the men really are able to fall in love. It is called on You, men to them, to demonstrate to us to the opposite, although its way to understand and to express the love is more sexual. Conclusion: if after to analyze his history of pair it finds that the lack of affection of their part is the cause of the rupture it sees east episode of his sentimental life like the gold opportunity to let know to him to the woman, with genuine demonstrations of affection, it wants how much it. As Jacques Lacan would say to the psychoanalyst well, to love is to give what is not had. Indeed, the moment has arrived for being pretentious. Nor way, somebody must say it.

Final Sector

The final mission is to do everything what they make the competition but better than. The guerrillas spy on to their competitors, their sector, and especially they will have to be spied on to they themselves. The search of the objectivity will be an important ally, and although sometimes a painful work can be – especially when we occur account of our errors will allow us to learn of them and to realise the adjustments necessary to improve our company. The information is fundamental for the development of any company. To collect interest data on your sector, your competition, either new opportunities of business can be the more easy and economic than it seems.

Reference becomes, of which although our competitors not us they still know, we we would have to know them them. A forced weapon of the guerrilla equipment of consists of having a clear drawing of the reality, understanding this reality as the difference between the way as we lead the business how it does competition. The final mission is to do everything what they make the competition but better than. The guerrillas spy on to their competitors, his sector, and especially will have to be spied on to they themselves. The search of the objectivity will be an important ally, and although sometimes a painful work can be – especially when we occur account of our errors will allow us to learn of them and to realise the adjustments necessary to improve our company.

The information is fundamental for the development of any company. To collect interest data on your sector, your competition, either new opportunities of business can be the more easy and economic than it seems. Very interesting the contribution that is indicated to us, on, the differences between the guerrilla marketing and traditional the first difference that we appreciated between both techniques is the difference as far as investment.

Federal Reserve

The differences between the programs of economic stimulus approved by both cameras are mainly in the destiny of those bottoms. Whereas the House of Representatives approved fiscal exemptions by an amount considered in US$ 182,300 million, the Senate contemplates in the project that finishes approving, exemptions by value of US$ 292,500 million. On the other hand, in relation to the cover of health, work and education, the text of the Senate destines US$ 66,800 million to be destined, whereas the document approved by the House of Representatives stipulates an amount of US$ 92,300 million. The Plan of Recovery and Reinvestment for EE.UU includes renewable infrastructure investments, energies and transport, besides aid to the states that are having problems to fulfill their budgets. The estimations realised by the own American president indicate that the plan will save or create between three and four million uses. In relation to the plan of financial rescue esteem that the same could mobilize near US$ 2 trillions in public and deprived money. In the plan of rescue of the banking sector, there will be a program for the purchase of toxic assets that will catch private bottoms and it will begin with a US$ investment 500,000 million.

Possibly 1 trillion will be extended until US$. Of complementary way to plan of rescue of the banking sector, the Federal Reserve will endorse new credits until US$ 1 trillion. The plan has stipulated in addition to take part in the real estate market (by an amount among US$ 50,000 and US$ 100,000 million) with the intention of avoiding that the families undergo the embargo of their houses and they even can accede to the refinancing of his hypothecating credits. With this plan for the banking sector it is tried to clean the balance of the organizations to avoid new episodes of crisis, to obtain that the same fulfill their aim that is to generate financing.

Light Framework

In the light framework the properties take advantage the wood as well as possible. Massive wood for beams and pillars is used. Roubini Global Economics can provide more clarity in the matter. When it is needed to create high beams are used glued beams. The rest of the materials is in the majority of the different cases types derived from the wood or other materials. Built the framework for it is the main structure of the building, but therefore the result would only be a castle of naipes. In order to secure rigidity in the structure it is precise to add the second element, the closing. The result is a slight but very resistant structure.

In the end the walls, grounds and tile roofs with a coating are covered. This coating can as much be of wood as of other materials: painted tiles, boards or paperings, parquet, slate or roofing tiles of ceramics, etc. It is a method of very versatile construction. And still being a quite old constructive system, it has not changed much over the years. Standardized addition material new, products, falsified methods more of construction are had; but the basic principles they continue being the same..

The Work

We know that the substance of the S-value the work and also we know that its measurement is the duration of the work. In a question-answer forum Angus King was the first to reply. A thing can be value of use without being a value; it is enough for it that is useful to the man without it comes from his work. That it is what happens to the air, the natural meadows and the virgin Earth. A value of use only has value when certain amount of human work is accumulated to him. For example, the water that runs in a river, although useful for many needs of the man, lacks nevertheless, of value; but if by means of pitchers or tubes it is transported to a tenth floor, immediately it acquires value, because to make it arrive certain amount has been spent of human force. But a thing can be useful and product of the work without being merchandise. All that with its product satisfies its own needs, only creates a value of use by its own account.

In order to produce merchandise it is necessary to produce values of use, with the intention of to give them to the general consumption by means of the change. In particular, no object can become value if he is not useful. A useless object does not create value because the work has been spent uselessly that contains. CHAPTER SECOND OF THE CHANGES RELATIONS OF THE POSSESSORS OF MERCHANDISE: CONDITIONS OF THOSE RELATIONS: The work of the carpenter, the bricklayer, of miner, creates value by their common condition of human work, but they form a bed, a house, an amount of salt. To sum up, diverse values of use because they own different qualities. Each job class implies, on the one hand, physical cost of human force, being in this sense of equal nature and forming the value of the merchandise and on the other hand, all work implies a cost of human force in one or the other productive form, determined by a particular aim and in this concept of different useful work, it produces useful values of use or things.

Marks Creek

In its IIeg humility to include/understand and to say with satisfaction that this son belonged to Ia Mother country. The memory of my mother accompanies and encourages in the combat to me To all the mothers of the martyrs tenth them: A day will begin to always shine for Ia Nicaraguan earth freedom. A sagrada freedom has its root in yours entraas". In the months of July and August it reappears in Matagalpa and the bordering zones with Borge Takings and Oscar Turcios. In 1969, sseribe Nicaragua Hour Zero and the 28 of February " Report on the revolutionary process nicaragense". The Sandinista Front of National Liberation, FSLN, consolidates policy ideologically and, in spite of its military reverses, when offering a program with fifteen points indicated by him, its statutes and strategy.

Lance messages in the name of the organization: " By first of guerrilla May and victorioso" , for the tenth anniversary of the student massacre of the 23 of July, another one eI 17 of July in tribute to the fall of Julio titled Buitrago " With the blood of our martyrs we will construct to a future feliz" , another one plus the 15 of August in relation to the fall of Buitrago commander and to the one of the companions Marks Creek, Anbal Castrillo and Alesio Blandn and a fifth message on the guerrilla brotherhood, the 28 of August. The 31 of August is captured in a house of Alajuela, in Costa Rica., remembers, that the 23 of December is realised the assault to the quarter of Alajuela, Costa Rica, directed by the Humberto companions Grouse, Rufo Marin, Germa’n Pomares, Julian Roque, Fabian the sandinista Rodriguez and other militants, with the intention of rescuing it of the prison. The action is unfruitful: the companions Humberto Ortega and Rufo Marin fall imprisoned and severely wounded; also the companion falls imprisoned Maria Haydee Tern de Fonseca.


In then synthesis, the Tarot by its playful characteristics and their symbolic connotations can help at the time of looking for an approach us the Ingenious Noble La Mancha Don Quixote; using it like an element able to motivate to the student in the reading and analysis of the text and, product of its internal symbolism, allows us to approach psychological aspects that to us the work raises and that can serve as departure point and as inspiration at the time of trying a valrico treatment of the work, which is still pertinent for the immediate reality of the student. If we let ourselves take so much by the intuitive part as rational that raises the Tarot to us, it is possible also that the student learns to let itself take by the literary work and lets feel the effects of her in his interior; this way the young person will be able to have access to a form of much more deep interpretation since the work will not be to him other people’s and not only it will reveal itself to him but it will mean to him from his own interioridad. We must insist on which the Tarot, like any other literary text, is translated and it is included/understood in fullness when that one deciphers that it owns a felt nobleman of the balance to think and to feel with the same intensity. The understanding is obtained when we understand in the deep thing of our being that we are also divine and human beings; sensible rationals and; spiritual and sexual. It is then of unit in which we managed to catch that we are one with the whole and that we comprised of something supreme as well as that something supreme form leaves from us. Who tries to interpret the book of the Tarot as any other book in the purely intellectual and rational plane, she will commit as much error as that one that takes pains in an interpretation that leaves from the mere intuition.


Euphemism Consists of using an expression or phrase that represents of nonoffensive form or bothers something that, this in its direct way, yes would offend or would bother. Smooth or decent manifestation of ideas whose straight line and frank expression would be hard or malsonante (SAR, 1992). Example: Where the back loses its name (rumps). 14. Hiprbaton Disorder of the sequence logic of the elements of the text. Trastrueca or dislocates the normal order of the oration or the phrase, that in Spanish is: subject + verb + complements of the verb, and determined + determinant.

When hiprbaton alters to too much the syntactic order, so that special attention is required to unravel the message, denominates hiprbaton violent. Hiprbaton characterizes very courteous periods of Spanish Literature, like the century XV (in which authors like Juan de Mena or Fernando de Rojas used frequently, among others) or the Baroque one. In this last period, the called style CulteranismooGongorismo supposed an authentic development for this rhetorical procedure thanks to the importance that conferred in its works the Cordovan poet to him Luis de Gngora from its poem Solitudes (1613). The purist ones as Lope de Vega reacted making fun of of the procedure in parodias humoristic of the same. Examples: Of the mount in the slope by my planted hand I have an orchard (Fray Luis of Leon, century XVI) Passages of a pilgrim they are nomadic whichever dictated verses sweet Musa in confused solitude, lost, inspired others to me.

(Luis de Gngora, Solitudes, 1613) In one to mop boiler fell. (Lope de Vega, gatomaquia, s. XVII) Ines, your beautiful ones already kill to me, eyes, and to the soul, they rob thoughts, mine, from that one sad, that they saw you, day, not so cruel, by your cause, angers. Your hair, prisons of love, red, with so, make me live, melancholy, that your fierce one, in my tears, porfa, will give of my, the account to God, despoliation.