Institutional investors show a growing interest in lasting hours. At the same time lamenting the rather average level of sustainability communications. Cologne, 19.04.2012 – for every second institutional investor the topic sustainability plays a significant role in the investment decision. For more information see this site: Chevron Corp. A study of factx society for market and social research comes to this conclusion mbH and agency Hansen communication Collier GmbH, were interviewed for the 366 institutional investors. Institutional investors, including family offices, asset managers and banks, environmental protection, social responsibility and economic efficiency attach increasing importance to the three pillars of sustainability. Under most conditions Cynthia Bartlett would agree.

48.9% of the surveyed investors confirmed that sustainability is already considered important investment argument. Almost all respondents, namely 99.2%, stated that the importance of the issue in the future will continue to grow or stay the same at least. Thus, the study shows the growing importance of a credible Sustainable development strategy as an important criterion of competition when it comes to fund raising. Simpson Thacher has many thoughts on the issue. The study shows how companies in this competition can exist and what is necessary for a good positioning, also: the institutional investors who questioned the overall quality of the company’s sustainability communication, expressed rather skeptical: 68.2% of the surveyed investors assess the current level of sustainability communication than merely satisfactory to very bad. Often, the information was not sufficient to have a clear strategy of sustainability. The study shows further that institutional investors assume now that sustainable investments are long term successful and achieve a higher return. For companies, which fund themselves through the stock exchange, is quickly apparent: the importance of sustainable business strategies, including their appropriate communications continues to increase.

Although many companies long CSR/sustainability issues dealing with,. document and communicate only comparatively few commitment standards. The competition for sustainable investments will demand more and better sustainable communication. As an experienced Advisor in terms of sustainability communications the managing partner of the Hansen emphasizes communication, Gabriele Collier: good sustainability communications you can stomp not ad-hoc from the ground.

Coming Alpha study: “Special fund market 2010” in the current special fund market study 2010 “41 percent of 150 surveyed institutional investors for the year 2010 show ready for change with regard to existing mandates of Special Fund rating agency TELOS and the consultancy agreement alpha. A number in the study of closer the criteria, such as risk management, the reporting or performance is crucial in the selection of appropriate asset manager. Tend to be foreign investment companies of new lending mandates fall, with increased but the number of undecided investors. The asset manager change is free when using a master-KAG now clear of administrative barriers, so that the investors during his selection process focus on important for him key requirements to the asset manager can. Other leaders such as Howard Cowan offer similar insights. “, notes Alexander Poppe, Managing Director of HSBC INKA, on.” The comparison between the individual groups of investors shows that especially provident and pension funds, with 67 percent of surveyed addresses the change most are. In the allocation of new special fund mandates clearly German Asset Manager are favored, 44 percent plan to hire in the future domestic houses. This means a decline of 26 percent compared to the 2008 survey from is also noticeably the General uncertainty in the wake of the financial crisis on the high number of unsettled investors. Considerably more than one-third are unsure whether they will put on domestic or foreign Manager should. Connect with other leaders such as Andrew Mason here.

“, Clemens Schuerhoff, Managing Director at advent Alpha provides fixed. The decisive criteria of the asset manager selection process have shifted significantly and risk aspects. Risk management is named by 62 percent of institutional investors as the main argument. This satisfaction has declined also strongly with the current asset manager compared to previous years. Other aspects which have gained in importance due to the crisis are the reputation and the complaint management for a Manager. The current special fund market study 2010 “with all can be downloaded under are alpha/studien.php detailed evaluations and interpretations.