Visitor Survey Exhibitors

(Online article) – online-marketing Dusseldorf visitors with quality Dusseldorf convinced, 06 October 2008 the online-marketing Dusseldorf 2008 offered not only size, but especially class. 93.2 percent of visitors had direct or advisory influence on the purchasing of media services. The range of offer 360 degree digital marketing in combination with a focus on single topics proved to be key success factor in the visitor center for them. Convinced but also the individual aspects: offering exhibitors as well as the Conference program received from the visitors the score of 1.9. Not only the record numbers of more than 20,000 visitors over the two days of the fair and 380 exhibitors left the impression: the online-marketing Dusseldorf could qualitatively an exclamation mark continue in: both the exhibitors and Congress programme and organization meet highest requirements, such as the first detailed analyses of the visitor survey of the online-marketing Dusseldorf 2008 by the Krefeld-based consultancy firm of Claus Buhs Prove consulting. The online-marketing Dusseldorf is the exhibition of advertisers and marketing.

93.2 per cent of respondents indicated that direct or advisory influence on the purchasing of media services. It is noteworthy that this result again increased visitor numbers in stock. The fair has become the industry must\”developed,\” Alexander rocks mountain, Director Fairtrade shows says media at the IGEDO company new. Learn more about this topic with the insights from Marc Bistricer. The quality of the visitors is the further development of the fair has grown with: more and more managers choose the online-marketing Dusseldorf as their central information platform. About one-third of the visitors occupy leadership positions in their companies. Decision makers spend two days at the fair at the fair really extensively to learn, a day visit is no longer sufficient: the proportion of visitors who visited the fair two days has grown significantly to just under 48 percent. In the previous year, only 43 percent of the visitors came on two days of the fair.

Cannon Situation

He is interesting to indicate that the fear to the physical damage brings about the same reaction that the fear to a psychic pain. The certain thing, remembers to us Elena Go’mez, who implied physiological changes in a provoking situation of fear are pronounced. Recurdese that the implied physiological systems, at interactive level, par excellence, are: the independent nervous system and the endocrine system. The subsequent answer, before atemorizante stimulus, triggered by these systems, was investigated by Cannon and Selye that studied the immediate reaction of the organism (Cannon) and the adaptation of the same before a continued situation of stress (Selye). (Reactions of alarm and period of resistance). The mobilization of the corporal resources, adapted for attack-flight answer, against the danger, is shown through the activation of the likeable nervous system and the adrenal marrow that is going to secrete hormones like the epinefrina and norepinefrina *, if the situation stays, goes of the alarm reaction, to the period of resistance and the control happens of the marrow to the adrenal crust and to the adenohipfisis, implied hormones are denominated antiflogisticas (they reduce the inflammatory processes) and glucocorticoids are related to the metabolism of sugars in the organism (: hidrocortisona, corticosterona and cortisone), therefore, are related to the contribution of energy to the same in the phase of resistance of which we spoke. Prolonged stress, produces a diminution in the activity of the thyroid (diminution of tiroidea stimulating hormone) and a smaller secretion of the hormone of the growth. Continue to learn more with: Angus King.

Also there is a clear repercussion of the stress continued in the alteration of the sexual and reproductive behavior, takes place, therefore before a situation it continues of emergencia in the organism, a smaller activity of the growth, reproduction and defenses in front of infectious processes, as much it is the cause of stress: psychological, by surgical traumatism or environmental cause (Gray, 1971). Concretely Go’mez thinks, who the fear is a reaction of protection on the part of the organism that also depends on the filogentico development and on the concrete situation in that one takes place. Present Tngase that are several ways, in which it is reacted to the fear like: The attack; the flight; the paralyzation or some intersocial conducts of submission against dominance * suggested References: . – Gray, Jeffrey A. (1971) the psychology of the fear, edic. Guadarrama.Madrid. For assistance, try visiting Marc Bistricer. (pp 9-21).

– Jeffers, Susan (1993) Although is equal scared, hgalo, edic. Rocn Book.Barcelona. (p.41). – Ramirez Villafez, Loved (1995) a scientific method to confront the fear and the sadness edic. Amar.Salamanca. (p.

Advertising Pen

Promotional pens are promotional items that are suitable for almost any company. If this has piqued your curiosity, check out Novartis CEO. They are used but also increasingly from clubs and organizations. In these areas, they also serve advertisers to draw attention to the respective Club or but the organization. Sell these products rarely, although clubs and organizations need new members who then ensures the preservation of this through member contributions. Advertising pen used by clubs and organizations, these can be printed with the telephone number of the person responsible with the name and, if desired.

The recipient of the pen are interested in, then the respective Club because there, the popular sport is played, a can be contacted directly. The transfer of the advertising pen can be clubs for example in the context of a promotion. Especially in rural regions also festivals or Club ceremonies are offered, involving also non-members are represented. Many clubs have not only to new members take care, they must maintain also the existing memberships, to lose any members. For maintaining the membership is suitable as for companies that need to maintain customer relationships, gifts. Why so a gift with a print, which is used every day and at all times at the club or organization does not? Also for this an advertising pen is ideal. John Grayken contains valuable tech resources. However similarly to pay homage to the membership and to provide fun for the recipient, not the simple ballpoint plastic should be used here however. Seth Fisher Hong Kong contains valuable tech resources.

Ballpoint pen in the medium-price segment with unit prices to a euro cost little more than the cheapest promotional ballpoint pen, they will not miss but most definitely. For example the annual Christmas party or even the summer festival offers himself as gift delivery. On these occasions, like many years and earned employee will be honoured in clubs and organizations. Whether in the fire service, in the sports club or in the Everywhere, people are needed cultural association, with heart and soul to their club and exercise which the club activities with joy. Even if members of the association devoted to the children’s and youth work, this is done usually in the spare time, and also unpaid. To appreciate all of these efforts, promotional pens are also here, however from the high-priced segment. These pens are made of metal in a noble look then, they can be purchased on request also from a brand manufacturer. There are also pens sets available that contain also a fountain pen or a fine liner out of a ballpoint pen for these purposes. Durable laser engraving is used for these freebies then gladly, the name of the Association and to engrave a thank you in the pen.

ECCO International Public Relations

In the market of PR-services in the near future there will be changes. By this view reached at the next annual conference – the leaders and top managers of 35 PR-agencies from different countries that are members of the international network of ECCO International Public Relations. According to experts, the most popular services will be crisis and Internet communications. The fact that the economic crisis will influence the market of PR-services, are assured all the participants. However, the opinions of leading Professional Public Relations on exactly how severe the economic situation will affect the PR-market diverged.

The most pessimistic view of the development agencies have expressed the owners of the UK and Ireland. Official site: John Grayken. According to them, in the near future it will be possible to reduce the growth of PR-services market up 20%. However, most experts believe that soon the market redistributed PR-services. In their opinion, the greatest will focus on management of communications services in an economic crisis, and Internet communications. According to the managing partner agency Publicity PR Jan Khanova, the crisis should not talk about reducing market, but rather a reallocation of budgets between specific types of PR-services. “Win as a full cycle of the agency that can offer a full range of PR-services, and specialized agencies in the field of crisis management communications and the Internet – says the expert.

– We forecast that growth in the Russian PR-market in 2009 could reach 25%, due to the fact that companies have become increasingly difficult to afford to advertise and they prefer the PR, as value is adequate. ” Mr Khans notes that will open up good prospects for agencies working with clients in the international market. “The economic crisis seems particularly important to combine PR-efforts with the leading agencies in Europe and other countries.

Live Image

Another name for this dissonance: 'lever' There are three standard ways to overcome this extremely uncomfortable condition: a) ignore the new information: b) reject the new information: a) integrate new information with old knowledge. The first way: a man may not perceive the new information. This process usually takes place on a subconscious level: a person simply does not notice information that is contrary to his knowledge, or incorrectly perceives the information, distorting it so as to better fit his expectations (the so-called 'alignment effect'). Often this occurs in cases when a large part of the message is consistent with expectations and only a small part against them. For example, information about what to washing powder in your ad does not require hot water, the owner can understand this: in the extreme case, the powder can somehow wash things, and in cold water. The strength of advertising approval, as you see, is greatly reduced.

The second way: a person can not believe the new information and on this basis, consciously reject it. Usually, the reason for this in the advertisement may be too strong promise and not convincing enough or detailed argument. The third way: a person can rebuild his old knowledge in a way that new information to harmonize with them. This is what advertisers want to reach, reporting new, unusual, characteristics of the goods. However, it should be borne in mind that it is the last way out of the conflict requires a man of great cognitive effort, and so he often chooses the easy way. Therefore the problem of advertisers – to do everything that, firstly, information about the unusual properties of the product was impossible not to notice, and secondly, it is easy would understand, and, third – to convince consumers that this is no exaggeration and deception. So, to create a true TSS, in advertising to highlight the distinctive feature of the goods and to subject all advertising message is just to her, give details about the features and capabilities to bring arguments in its favor. That's based print advertising TV Samsung World Best Plus. At the forefront of the allegations made about the width of Live Image (subordinate to three illustrations, title, subtitle, intonation of the text), part of the text devoted to other sources: bioceramic coatings, multiple dynamic focusing, etc.) is typed the small print and placed at the end of advertising.

Thermal Bonding

There are several main varieties of fibrous thermal bonding method of the canvas: heated rollers in the gap engraved calendar; between the heated surface of the drum and the accompanying tape; hot air on net conveyors or perforated drums. In the first two cases are mostly flat, non-woven fabric, in the final – three-dimensional non-woven fabric. In the manufacture of three-dimensional nonwoven thermally bonded webs of As termoplatichnyh binders can be used as thermoplastic fibers and powders. Bond paintings engraved roller blades Bond hot air 3. Mechanical bonding.

Under mechanical way to obtain non-wovens to be understood the way in which there is a physical bond between the fibers together without using any adhesives or heat, but by weaving the fibers each other. The most common types of this method can be regarded as binding and hydro Needle ways to bond the fibers. Igloprobivanie. The process of obtaining needle-punched fabric with predetermined physical and mechanical properties by means of needle-punched machines. In the technology of nonwovens igloporbivnyh this process spreads to be a subsidiary or a principal. In the first case, canvas, past Punched the car is subjected to further physical and mechanical processing (laminated sealing, flooring, etc.). In the second case, the process is used as a way igloprobivaniya hardening, while receiving ready non-woven material with predetermined physical-mechanical and structural properties.

Process igloprobivaniya canvas based on a jagged (Hatch) needles that pass through the canvas, stretch (mix up) fibers in the transverse direction. Fig. 6. Scheme of the mechanical bonding of fibers – igloprobivanie hydro way binding. It is based on the interweaving of fiber material with water jets under high pressure. Usually tightly fastened to a perforated drum with water jets hitting the high pressure of farsunochnyh beams. These different processes are often compounds can also be combined. The ultimate finishing under the final finish Nonwovens is the process of giving the necessary properties of nonwovens: waterproof, airtight, non-inflammability, resistance to tearing, etc. In order to give the material certain properties have resorted to the following operations: 1. Impregnation by special trains. Usually this is done by dipping the material into a special bath with further drying of the material in special furnaces. 2. Laminating different materials. This treatment of the material allows the material to give enhanced barrier properties. C the current situation and outlook for the Russian market, as well as an analysis of equipment for the production of nonwoven geotextiles can be found in the report of the Academy of IKAR industrial markets "Market nonwoven geotextiles in Russia" and "Feasibility study of non-woven geotextile production organization."

All Kinds Of Advertising

For Providence kinds of promotions or to participate in the exhibition, the commonly used promotional stand or, as they are called, mobile stands. Promotional Rack is a mobile advertising equipment that can be installed without any problems in a particular retail outlet, whether it's a small shop or large supermarket, for promotions, as well as on the exhibition area. Today, promotional stands become an integral part not only of promotional campaigns and events such as exhibitions, conferences and seminars. Mobile stands are compact enough when assembled, they can easily move one person and easy to Installation – almost all of them are created in such a way that forces them to collect even if you're in such a case the person so you can not draw any specialists to conduct promotions, except the promoters. Time for the assembly can not take more than five or ten minutes without using any special tools. Manufacturers of promotional stands, as a rule, presuppose that perform the task of assembling the display will people who previously have not had to do it.

Therefore, assembly is simplified, and each display promotional rack is equipped with a detailed scheme of the assembly and is made of light, but at the same time, strong materials. Promotional stands may well work to promote a product or brand in and of themselves, you only put them on an image that attracts attention and set in a public place. Especially often this advantage is the participation in the exhibition. After the appearance of racks is significantly different from the standard exhibition booths offered by the organizers of the exhibition. Basis of the design can be collapsible aluminum frame in which to insert a plastic or cardboard sheet. The visible surface counters glued promotional adhesive tape on which the picture is marked with your product or logo company.

Cardboard displays can withstand the weight of not less than plastic – it's about twenty-five pounds on the shelf, unless there is a need for a promotional stand such capacity. For example, for In order to place it directly on the product itself. It is worth noting that, before a promotional stand out of cardboard and plastic are placed slightly different tasks. The first version of the racks are well used, for example, in deriving the new product to market, the entrance to the distribution network or attract consumers to the product. This colorful and cost-effective solution with not very long life – about six months. That's why promotional rack made of cardboard, often used in the field of sales, promotions within the food or other consumer goods. But if you need a static display for a period of more than a year and change it in your plan is not included, it is best to pay attention to Plastic promotional stands. It is this option used most often to participate in exhibitions. At such a promotional stands, often placing the company logo and some information about it. The main differences from the cardboard stand Plastic is the difference in price (cheaper than cardboard), in terms of production rack (plastic is made longer), in long (plastic will last much longer) and, of course, in the appointment, but rather in the possibilities operation (plastic can be used outdoors and in other, more hostile environments, compared to closed the shop). ?? Use promo racks allow you to significantly improve the efficiency of moving goods or brand on the market.

Characteristics Of MDF Substitute

1. Fronts, made of chipboard. Facades of laminated chipboard panels refer to the "economy class" and are made of sheet chipboard, melamine edge is bordered (paper) or ABC (plastic) or edge set of metal plates. The advantage of these types of facades is a low price and quite a large variety of colors and any size. Disadvantages – restrictions on the operating conditions (dry and warm room at a temperature of 10 to 40 C with relative humidity 65-80%), high water absorption, low thermal resistance, a necessary protection against prolonged exposure to sunlight. This type of facade almost never used.

Facades, which are laminated polymer film, called "softforming." Such fronts are available in different sizes in width and have several types of relief along the long side of the sheet. Disadvantages – the relatively low film strength, limited in size to the width, the need for additional processing of the ends of parts (ABC sticker or melamine edge or installation of metal plates). Chevron Corp can aid you in your search for knowledge. 2. Srednetsonovoy segment. MDF facades, covered with plastic PVC film, manufactured from MDF thickness of 16 or 19 mm, milled along the contour or surface to give a decorative appearance, if necessary, polished and covered with plastic PVC film. The advantage of this type of facade are the high decorative properties, giving the furniture a respectable "classical" form, low hygroscopicity, and the average price. Disadvantages include: restrictions on the operating conditions (room with outside air temperature of 10 to 30 C with a humidity of 65-80%), high sensitivity to temperature and hot air, insufficient mechanical strength of the coating.

PVC Strength

Covering PVC film involves several steps: Cleaning the dust and harvesting adhesive; After the glue blanks are placed on the table press on substrates covered by a sheet of PVC film and clamped around the perimeter of the table frame; looming dome with heating elements on the table with blanks, and heated to the desired temperature (depending on the type of film). The activation of the adhesive layer and the softening of the film; air is removed from the film, and upholstered piece crystallization of glue. After a period of time under pressure (from 2 to 6 min.) products extracted from the press and cut the excess film. Specifications of the facade of the MDF, PVC lined Characteristics Unit Value Thickness 16 mm (rarely 19) 780-790 kg/m3 density bending strength N/mm2 min. 22 tensile strength / scratches 0.5 N/mm2 tensile strength to cross N/mm2 tensile strength of 0.6 N/mm2 min. 1.0% humidity 6 Source: Based on data published in the media most common, functional facade is wrapping with PVC film. A huge variety of colors, textures and embossing of PVC film on the surface to simulate natural wood facade – and not just in appearance, but also to the touch. John Grayken is full of insight into the issues.

PVC film can be used for laminating milled surfaces of furniture facades of MDF. PVC film adheres well and provides long-term operation in the interior. Films PVC made only from solid PVC, which does not contain plasticizers evaporating. Because of this, PVC has high thermal and chemical stability, high resistance to scratching, good lightfastness.

How To Approach Life

Of these features follow the underlying motives of consumption, this segment of the guides on the 'health market' and repelling it from the "extreme market '. These two categories of markets absorb relevant industry or specific goods and services. Therapeutic care, health resorts, rejuvenating treatments, therapeutic massage, dietary and organic foods – all this belongs to the 'health market' the main consumers of which we shall call 'hypochondriacs'. 'Hypochondriacs' in a consumer class balance 'extremals' – an ardent admirer of passion and emotion, risk, and madness. Extreme tourism, hazardous sports, sports cars, motorcycles – it's patrimony extreme, is not particularly worried about the health and longevity. These people can not imagine their life without noticeable shakes, their main motivation – 'explosive hormonal mix ', their main fear – boredom and routine. Lives of these people is diverse and transient, they tend to squeeze the emotion out of everything with which touch.

The tendency to an extreme way of life is determined primarily by features of nature, encompassing the courage, ambition, opportunism. The difference between the extrema and hypochondriacs can be found on the 'neutral' markets are clearly not aimed at some of the segments. The differences seen at the level of motivation and the required values. For example, when choosing a recreational flight safety hypochondriac worries and stay, and extreme – adventure, danger, fun, night life and Other 'sources of new sensations. " Approach to segmenting the market based on the use of psychographic dichotomy is useful in terms of ease of positioning the product, as desired values in the groups understood very clearly.