Amarok Now Member Of The DDV

Amarok Germany joined the German dialog Marketing Association and is committed to its quality standards and honor codes. Mike Gianoni spoke with conviction. Amarok is a self service email, to maintain mobile and social media marketing provider that lets agencies and companies, the contact with their customers and to acquire new customers. Finally, email marketing is the most successful direct marketing tool today. Senator Angus King contributes greatly to this topic. Although the abuse is growing with increasing growth of E-Mail Marketing. Mike Gianoni brings even more insight to the discussion. Click Microsoft Viva for additional related pages. Spammers find new ways to take advantage of this effective marketing tool for their own interests. The further abuse to attacks, the greater is the need to protect their own reputation. Amarok has always been strict anti-spam and privacy policies and can be that now has a membership of the German dialog marketing short certified association, DDV. It’s believed that Spencer Stuart sees a great future in this idea.

The German dialog Marketing Association is the largest National Association of companies of dialog marketing sector in Europe”(see DDV). He serves as a communicative Interface, because it represents the interests of service providers and advertising companies of throughout the direct marketing industry. As well, he is committed to a meaningful privacy and continues both for the needs of the consumer as the economy. With our membership, we would actively support the quality standards and honor codes of the DDV in the area of consumer protection and data protection. High quality, a trusted handling of data, as well as the creation of a responsible customer dialogue for us is of top priority.” Nadja Lasker, country Manager Amarok Germany. Membership ensures customers, professional services in the field of email marketing, as well as the latest data protection compliance. Through the membership in the DDV Amarok wants to offer its customers even more efficiency, quality and protection and kept the increasingly important communication tool of email marketing by constant exchange of experience at all times up to date.

Print Prices In Free Fall?

Print prices fall further and further. There is no end yet in sight. Who 5 years ago, on pages of the printers, convinced the pressure was observed, could no longer fall, is in the meantime been convinced harshly otherwise. In the win as the “new media” on ground, lose it every other year that passes the old (print) media. The economic crisis was ultimately only there as an accelerant and lowered the pressure rates in many print products again dramatically. Believed to be the “prophet” in the graphic arts industry, so around another 2,000 printers in Germany will face in the next 5 years out. So how is the medium-term future of printing prices in the face of such forecasts look like? Agencies, producers, publishers, industry and public institutions now compare the print prices in almost every procurement. But differences of 100% or more, the print prices on the agenda are wonder.

Just advertising agencies are the Increasingly encouraged customers to compare even printers and printing prices. Absolutely equal specification, come as some printers in a State of emergency of Declaration of, after you have placed your bid. Price differences of up to 800%, as it has already happened in some cases, even the most loyal and most loyal print buyer is wiser and begins to look outside the box. To explain this pressure prices no longer. The printing customer of present, must almost on every job again “won” are. The “automatic procurement” to the master printer is history. Understandably, the nerves in the face of such economic circumstances at those responsible in many printing blank. Spreadsheet programs and contributions play, already almost out of necessity, increasingly a subordinate role.

The rule is that the “market” makes the price and just this market seems no rules to know more. The necessary machine capacity utilisation is aimed at the price of printing, a dangerous Bill, which sooner or later no longer goes on, as the numerous bankruptcies of printers make it depressingly clear. But, buys on the customer side, printed always and only about the price of the print, is sometimes a risk should not be underestimated. “The cheapest Jakob” is not whatever the optimum printing for the upcoming print project. The difference is great and often affects the quality of the printed matter. Intended use, production and demand for the printed matter, should be at least at “Eye level” with the print price, if it is important to select the correct printer. It even understands printing to be reduced in turn not only to a “supplier”role, but as a solution provider and media partner in BBs perspective to put the “pure pressure price” as the sole criterion, loses some of its importance. “Pointed calculated”, will need to be once he. Klaus Wenderoth

Dialog Marketing Professional

Practice tips email marketing 2.0, expertise in concentrated form. The renowned expert for email marketing Dr. Torsten Schwarz brings his new book on the subject of practical tips in fall 2009 email marketing 2.0 “, in which involved many companies with their expertise. Auch Cruiser dialogue Marketing GmbH is one of the companies that give away their expertise of the email address extraction in the B2B of readers. Email marketing is one of the most successful advertising material, especially since it is a widely used and used medium, that in addition has an unbeatable cost-benefit ratio? Thus, readers of this booklet get professional solutions by businesses to E-Mail Adressgewinnung, integrated delivery systems, and campaigns. Practice tips email marketing 2.0 is now the sixth reprint. Overall, the offprints have been downloaded over a million times. Therefore, a free download of the 52 special issue to the pure trial is under PDF/practice tips E-mail-Marketing2.pdf available for all inquisitive. Cruiser dialogue Marketing GmbH am Hambuch 18 D-53340 Meckenheim Tel.: + 49 (0) 22 25 / 83 93-0.

Promotional TShirts

Would you prefer wear your advertising message in the whole world? Would you prefer wear your advertising message in the whole world? Looking for a way to how they are perceived by many people as possible? Would you enhance the image of your brand or make it popular on the market? Then promotional T-Shirts perfect advertising medium for you. Your customers will appreciate it, if a high-quality, comfortable and fashionable news advertising you give T-shirts. Has the customer already very strongly identified itself with your brand, he will easily accept the shirt and wear it with pride. Now it depends of your product, whether the carrier reaches more elements from the target group. Manufacture for example tools for the handyman, and it carries the receiver of your Werbeshirts to the bowling night, so the chance is great that there are also of Handyman among his friends gathered there. He wears it but for the 80th birthday of his aunt, the chance is slightly less. But advertising will automatically T-Shirts of their recipients actually usually only there worn where appropriate attention also will give them to part.

With a shirt of a recognised company, the carrier can score and draw interest or even the envy of others in. Promotional T-Shirts will improve not only the image of the company, but also the image of the wearer. And the winners are very well aware this fact. Use the power of the fashion company and applying your message promotional T-Shirts in the world. The comparatively low cost of production and distribution of Werbeshirts provides you with the opportunity to spread your message over an arbitrarily large period. Depending on the garment is worn more often and longer, the more often the message therein is perceived by people, that could belong to your target audience. Gareth Parkin is co-founder of Ideasbynet. Ideasbynet delivers high-quality printed T-Shirts

Executive Director

The traditional brand of Margon presents new on the basis of a classic of the Dresden advertising culture the traditional brand Jean revives the neon sign known beyond the city limits at the Jean House now 50 years after their appearance on the new. The brand uses the historical typography and stylistic details and integrates them into the current communication. For other opinions and approaches, find out what scholarship program has to say. Searches were carried out in connection with the neon system gave rise to. Before the turn of the nights were lit in Dresden by around 300 neon signs like that of Jean. They brought color into the sadness of the city image. Also in Berlin, Leipzig and Pirna, the traditional brand had similar systems. Today much of which no longer can be seen, only the Dresden plant was placed under monument protection cultural property and restored.

Now the cultural history in the fresh form as the advertising campaign comes to life again. “Over the years Jean has become like any other mineral water a part of Saxon history and closely linked to culture, landscape, and the people of the free State”, explains Paul k. Korn, Executive Director of the Fountain added: so also is years up to the 1990s used claim ‘ Margon. “sparkling fresh.’ many Saxons is still today a term.” But Jean again picks up not only the slogan from the neon sign in the new campaign. Also the used font from the 1950s and the stylized tingling, which the brand already coined in the 1930s, are reinterpreted and stocky with sizzling regional motifs.

So, the parachute jump in the Saxon Switzerland or the motifs on the Dresden Elbe meadows and in the concert hall make a fascinating contrast to the historical roots of the brand. With the reference to the traditional appearance and the historic neon sign succeeds in Margon, to live on a part of the cultural history of Saxony. “Moreover, the Saxons to be regional motifs located recognize”, says the Managing Director of traditional brand.

Virtual Office

This is where you have the opportunity to meet people of high strategic value, located in different places. And the disadvantages are among the disadvantages of having an Office virtual are: feeling of isolation. When employees do not have continuous contact with other persons belonging to the company, they lose the feeling of being part of it. Fear of the loss of labour. The anguish before unemployment affects not only to those who have no work, but also who despite having work, fear becoming future unemployed.

In this context, fear can impair the labour climate, at the time was experiencing guilt by peers who are dismissed. It is then that the worker suffers a work climate of insecurity and begin the unwanted changes in family dynamics. Decay of the mood. The worker reduces its energy and decreases its activity, impairs the ability to enjoy their work, interests, and concentration. You may also submit tiredness.

Family tension. Some nervousness may occur in the family, due to the above factors, which may lead to disputes. These disadvantages have relationship with motivational and psychological aspects, so it must be special attention both at the stage of selection of applicants to teleworkers, as support, feedback, motivation and communication activities. A virtual office to function depends on a viable strategy. For this purpose certain points should be taken into account: providing computing resources. The company must provide adequate equipment to teleworkers to better develop their functions. Provide access to sources of information. If the employee information required for research work, the company must provide sources that the employee requires to complete its activities. Provide different from computer supplies. This involves providing all elements of stationery for the Office’s activities regularly. Measures taken to transmit phone calls. Here they have to effectively manage calls remote staff might have the physical Office. Use flames of Conference. In this way will be allowed more than two people simultaneously participate in a telephone conversation. Schedule regular meetings. The company must schedule meetings for all staff, report the reason for the meeting, and foster a sense of community among employees. Such meetings should be scheduled frequently. Follow a routine of work. Remote workers must commit to work during certain hours a day. Your work must be performed in a room away from distractions. Today we live in an increasingly competitive environment and the virtual office offers the possibility of expanding the scale of activities with one increase of less than proportional costs. In summary, the virtual office provides not only benefits companies in the field of services, but also the manufacturing in everything that relates to the work of the Office. Rent a virtual office represents an important opportunity to improve productivity and reduce costs. With information: Mauricio Lefcovich, consultant in operations management tuobra.unam.

ECCO International Public Relations

In the market of PR-services in the near future there will be changes. By this view reached at the next annual conference – the leaders and top managers of 35 PR-agencies from different countries that are members of the international network of ECCO International Public Relations. According to experts, the most popular services will be crisis and Internet communications. The fact that the economic crisis will influence the market of PR-services, are assured all the participants. However, the opinions of leading Professional Public Relations on exactly how severe the economic situation will affect the PR-market diverged.

The most pessimistic view of the development agencies have expressed the owners of the UK and Ireland. According to them, in the near future it will be possible to reduce the growth of PR-services market up 20%. However, most experts believe that soon the market redistributed PR-services. In their opinion, the greatest will focus on management of communications services in an economic crisis, and Internet communications. According to the managing partner agency Publicity PR Jan Khanova, the crisis should not talk about reducing market, but rather a reallocation of budgets between specific types of PR-services. “Win as a full cycle of the agency that can offer a full range of PR-services, and specialized agencies in the field of crisis management communications and the Internet – says the expert.

– We forecast that growth in the Russian PR-market in 2009 could reach 25%, due to the fact that companies have become increasingly difficult to afford to advertise and they prefer the PR, as value is adequate. ” Mr Khans notes that will open up good prospects for agencies working with clients in the international market. “The economic crisis seems particularly important to combine PR-efforts with the leading agencies in Europe and other countries.

All Kinds Of Advertising

For Providence kinds of promotions or to participate in the exhibition, the commonly used promotional stand or, as they are called, mobile stands. Promotional Rack is a mobile advertising equipment that can be installed without any problems in a particular retail outlet, whether it's a small shop or large supermarket, for promotions, as well as on the exhibition area. Today, promotional stands become an integral part not only of promotional campaigns and events such as exhibitions, conferences and seminars. Mobile stands are compact enough when assembled, they can easily move one person and easy to Installation – almost all of them are created in such a way that forces them to collect even if you're in such a case the person so you can not draw any specialists to conduct promotions, except the promoters. Time for the assembly can not take more than five or ten minutes without using any special tools. Manufacturers of promotional stands, as a rule, presuppose that perform the task of assembling the display will people who previously have not had to do it.

Therefore, assembly is simplified, and each display promotional rack is equipped with a detailed scheme of the assembly and is made of light, but at the same time, strong materials. Promotional stands may well work to promote a product or brand in and of themselves, you only put them on an image that attracts attention and set in a public place. Especially often this advantage is the participation in the exhibition. After the appearance of racks is significantly different from the standard exhibition booths offered by the organizers of the exhibition. Basis of the design can be collapsible aluminum frame in which to insert a plastic or cardboard sheet. The visible surface counters glued promotional adhesive tape on which the picture is marked with your product or logo company.

Cardboard displays can withstand the weight of not less than plastic – it's about twenty-five pounds on the shelf, unless there is a need for a promotional stand such capacity. For example, for In order to place it directly on the product itself. It is worth noting that, before a promotional stand out of cardboard and plastic are placed slightly different tasks. The first version of the racks are well used, for example, in deriving the new product to market, the entrance to the distribution network or attract consumers to the product. This colorful and cost-effective solution with not very long life – about six months. That's why promotional rack made of cardboard, often used in the field of sales, promotions within the food or other consumer goods. But if you need a static display for a period of more than a year and change it in your plan is not included, it is best to pay attention to Plastic promotional stands. It is this option used most often to participate in exhibitions. At such a promotional stands, often placing the company logo and some information about it. The main differences from the cardboard stand Plastic is the difference in price (cheaper than cardboard), in terms of production rack (plastic is made longer), in long (plastic will last much longer) and, of course, in the appointment, but rather in the possibilities operation (plastic can be used outdoors and in other, more hostile environments, compared to closed the shop). ?? Use promo racks allow you to significantly improve the efficiency of moving goods or brand on the market.

PVC Strength

Covering PVC film involves several steps: Cleaning the dust and harvesting adhesive; After the glue blanks are placed on the table press on substrates covered by a sheet of PVC film and clamped around the perimeter of the table frame; looming dome with heating elements on the table with blanks, and heated to the desired temperature (depending on the type of film). The activation of the adhesive layer and the softening of the film; air is removed from the film, and upholstered piece crystallization of glue. After a period of time under pressure (from 2 to 6 min.) products extracted from the press and cut the excess film. Specifications of the facade of the MDF, PVC lined Characteristics Unit Value Thickness 16 mm (rarely 19) 780-790 kg/m3 density bending strength N/mm2 min. 22 tensile strength / scratches 0.5 N/mm2 tensile strength to cross N/mm2 tensile strength of 0.6 N/mm2 min. 1.0% humidity 6 Source: Based on data published in the media most common, functional facade is wrapping with PVC film. A huge variety of colors, textures and embossing of PVC film on the surface to simulate natural wood facade – and not just in appearance, but also to the touch.

PVC film can be used for laminating milled surfaces of furniture facades of MDF. PVC film adheres well and provides long-term operation in the interior. Films PVC made only from solid PVC, which does not contain plasticizers evaporating. Because of this, PVC has high thermal and chemical stability, high resistance to scratching, good lightfastness.

ASTM Surface

In addition, PVC is not subject to aging and is a hi-tech material (all the properties of the film correspond to an international standards ASTM D 532, 638, 1204). It is possible under natural wood engraving and abstract paintings. The process of 3D laminate fronts made possible by the features of PVC film after being heated to become plastic, and after cooling to keep the form adopted. On this principle is built equipment for wrapping the facades – vacuum presses. For this purpose, the film thickness of 0.3-0.5 mm (300-500 microns), at least 0.25 mm (250 microns).

The film surface can also be further decoration: patina or re- varnishing. These operations can be performed after consultation with the producers of the film and paint products. Initially, the adhesive is applied to the machined surfaces and edges, dried detail. For the second passage of glue is applied evenly over the entire surface. After that, details are kept until the glue, about 30 minutes, and then fed to the press for laminating thermoplastic films. For convenience, control quality adhesive can be applied lightly stained.

The company "Henkel" produces adhesive with UV-display, which also helps to control the uniformity of adhesive application to the details. Consumption of glue on the flat surface is about 15-50 g/m2, on the edge – about 100-110 g/m2. Time the glue can be reduced if skip parts coated with glue through the drying chamber. The main thing that the temperature in the chamber did not exceed the temperature at which the reaction of PU dispersion with a hardener.