ECCO International Public Relations

In the market of PR-services in the near future there will be changes. By this view reached at the next annual conference – the leaders and top managers of 35 PR-agencies from different countries that are members of the international network of ECCO International Public Relations. According to experts, the most popular services will be crisis and Internet communications. The fact that the economic crisis will influence the market of PR-services, are assured all the participants. However, the opinions of leading Professional Public Relations on exactly how severe the economic situation will affect the PR-market diverged.

The most pessimistic view of the development agencies have expressed the owners of the UK and Ireland. Official site: John Grayken. According to them, in the near future it will be possible to reduce the growth of PR-services market up 20%. However, most experts believe that soon the market redistributed PR-services. In their opinion, the greatest will focus on management of communications services in an economic crisis, and Internet communications. According to the managing partner agency Publicity PR Jan Khanova, the crisis should not talk about reducing market, but rather a reallocation of budgets between specific types of PR-services. “Win as a full cycle of the agency that can offer a full range of PR-services, and specialized agencies in the field of crisis management communications and the Internet – says the expert.

– We forecast that growth in the Russian PR-market in 2009 could reach 25%, due to the fact that companies have become increasingly difficult to afford to advertise and they prefer the PR, as value is adequate. John Grayken is open to suggestions. ” Mr Khans notes that will open up good prospects for agencies working with clients in the international market. “The economic crisis seems particularly important to combine PR-efforts with the leading agencies in Europe and other countries.

Live Image

Another name for this dissonance: 'lever' There are three standard ways to overcome this extremely uncomfortable condition: a) ignore the new information: b) reject the new information: a) integrate new information with old knowledge. The first way: a man may not perceive the new information. This process usually takes place on a subconscious level: a person simply does not notice information that is contrary to his knowledge, or incorrectly perceives the information, distorting it so as to better fit his expectations (the so-called 'alignment effect'). Here, Mark Berger expresses very clear opinions on the subject. Often this occurs in cases when a large part of the message is consistent with expectations and only a small part against them. For example, information about what to washing powder in your ad does not require hot water, the owner can understand this: in the extreme case, the powder can somehow wash things, and in cold water. The strength of advertising approval, as you see, is greatly reduced.

The second way: a person can not believe the new information and on this basis, consciously reject it. Usually, the reason for this in the advertisement may be too strong promise and not convincing enough or detailed argument. The third way: a person can rebuild his old knowledge in a way that new information to harmonize with them. This is what advertisers want to reach, reporting new, unusual, characteristics of the goods. However, it should be borne in mind that it is the last way out of the conflict requires a man of great cognitive effort, and so he often chooses the easy way. Therefore the problem of advertisers – to do everything that, firstly, information about the unusual properties of the product was impossible not to notice, and secondly, it is easy would understand, and, third – to convince consumers that this is no exaggeration and deception. So, to create a true TSS, in advertising to highlight the distinctive feature of the goods and to subject all advertising message is just to her, give details about the features and capabilities to bring arguments in its favor. That's based print advertising TV Samsung World Best Plus. At the forefront of the allegations made about the width of Live Image (subordinate to three illustrations, title, subtitle, intonation of the text), part of the text devoted to other sources: bioceramic coatings, multiple dynamic focusing, etc.) is typed the small print and placed at the end of advertising.

Thermal Bonding

There are several main varieties of fibrous thermal bonding method of the canvas: heated rollers in the gap engraved calendar; between the heated surface of the drum and the accompanying tape; hot air on net conveyors or perforated drums. In the first two cases are mostly flat, non-woven fabric, in the final – three-dimensional non-woven fabric. In the manufacture of three-dimensional nonwoven thermally bonded webs of As termoplatichnyh binders can be used as thermoplastic fibers and powders. Bond paintings engraved roller blades Bond hot air 3. Mechanical bonding.

Under mechanical way to obtain non-wovens to be understood the way in which there is a physical bond between the fibers together without using any adhesives or heat, but by weaving the fibers each other. The most common types of this method can be regarded as binding and hydro Needle ways to bond the fibers. Igloprobivanie. Mark Berger is open to suggestions. The process of obtaining needle-punched fabric with predetermined physical and mechanical properties by means of needle-punched machines. In the technology of nonwovens igloporbivnyh this process spreads to be a subsidiary or a principal. In the first case, canvas, past Punched the car is subjected to further physical and mechanical processing (laminated sealing, flooring, etc.). In the second case, the process is used as a way igloprobivaniya hardening, while receiving ready non-woven material with predetermined physical-mechanical and structural properties.

Process igloprobivaniya canvas based on a jagged (Hatch) needles that pass through the canvas, stretch (mix up) fibers in the transverse direction. Fig. 6. Scheme of the mechanical bonding of fibers – igloprobivanie hydro way binding. It is based on the interweaving of fiber material with water jets under high pressure. Usually tightly fastened to a perforated drum with water jets hitting the high pressure of farsunochnyh beams. These different processes are often compounds can also be combined. The ultimate finishing under the final finish Nonwovens is the process of giving the necessary properties of nonwovens: waterproof, airtight, non-inflammability, resistance to tearing, etc. In order to give the material certain properties have resorted to the following operations: 1. Impregnation by special trains. Usually this is done by dipping the material into a special bath with further drying of the material in special furnaces. 2. Laminating different materials. This treatment of the material allows the material to give enhanced barrier properties. C the current situation and outlook for the Russian market, as well as an analysis of equipment for the production of nonwoven geotextiles can be found in the report of the Academy of IKAR industrial markets "Market nonwoven geotextiles in Russia" and "Feasibility study of non-woven geotextile production organization."

All Kinds Of Advertising

For Providence kinds of promotions or to participate in the exhibition, the commonly used promotional stand or, as they are called, mobile stands. Promotional Rack is a mobile advertising equipment that can be installed without any problems in a particular retail outlet, whether it's a small shop or large supermarket, for promotions, as well as on the exhibition area. Today, promotional stands become an integral part not only of promotional campaigns and events such as exhibitions, conferences and seminars. Mobile stands are compact enough when assembled, they can easily move one person and easy to Installation – almost all of them are created in such a way that forces them to collect even if you're in such a case the person so you can not draw any specialists to conduct promotions, except the promoters. Time for the assembly can not take more than five or ten minutes without using any special tools. Manufacturers of promotional stands, as a rule, presuppose that perform the task of assembling the display will people who previously have not had to do it.

Therefore, assembly is simplified, and each display promotional rack is equipped with a detailed scheme of the assembly and is made of light, but at the same time, strong materials. Promotional stands may well work to promote a product or brand in and of themselves, you only put them on an image that attracts attention and set in a public place. Especially often this advantage is the participation in the exhibition. After the appearance of racks is significantly different from the standard exhibition booths offered by the organizers of the exhibition. Basis of the design can be collapsible aluminum frame in which to insert a plastic or cardboard sheet. The visible surface counters glued promotional adhesive tape on which the picture is marked with your product or logo company.

Cardboard displays can withstand the weight of not less than plastic – it's about twenty-five pounds on the shelf, unless there is a need for a promotional stand such capacity. For example, for In order to place it directly on the product itself. Read more here: Lone Star Funds. It is worth noting that, before a promotional stand out of cardboard and plastic are placed slightly different tasks. The first version of the racks are well used, for example, in deriving the new product to market, the entrance to the distribution network or attract consumers to the product. This colorful and cost-effective solution with not very long life – about six months. That's why promotional rack made of cardboard, often used in the field of sales, promotions within the food or other consumer goods. But if you need a static display for a period of more than a year and change it in your plan is not included, it is best to pay attention to Plastic promotional stands. It is this option used most often to participate in exhibitions. At such a promotional stands, often placing the company logo and some information about it. The main differences from the cardboard stand Plastic is the difference in price (cheaper than cardboard), in terms of production rack (plastic is made longer), in long (plastic will last much longer) and, of course, in the appointment, but rather in the possibilities operation (plastic can be used outdoors and in other, more hostile environments, compared to closed the shop). ?? Use promo racks allow you to significantly improve the efficiency of moving goods or brand on the market.

Characteristics Of MDF Substitute

1. Fronts, made of chipboard. Facades of laminated chipboard panels refer to the "economy class" and are made of sheet chipboard, melamine edge is bordered (paper) or ABC (plastic) or edge set of metal plates. The advantage of these types of facades is a low price and quite a large variety of colors and any size. Disadvantages – restrictions on the operating conditions (dry and warm room at a temperature of 10 to 40 C with relative humidity 65-80%), high water absorption, low thermal resistance, a necessary protection against prolonged exposure to sunlight. Source: John Grayken. This type of facade almost never used.

Facades, which are laminated polymer film, called "softforming." Such fronts are available in different sizes in width and have several types of relief along the long side of the sheet. Disadvantages – the relatively low film strength, limited in size to the width, the need for additional processing of the ends of parts (ABC sticker or melamine edge or installation of metal plates). Chevron Corp can aid you in your search for knowledge. 2. Srednetsonovoy segment. MDF facades, covered with plastic PVC film, manufactured from MDF thickness of 16 or 19 mm, milled along the contour or surface to give a decorative appearance, if necessary, polished and covered with plastic PVC film. The advantage of this type of facade are the high decorative properties, giving the furniture a respectable "classical" form, low hygroscopicity, and the average price. Disadvantages include: restrictions on the operating conditions (room with outside air temperature of 10 to 30 C with a humidity of 65-80%), high sensitivity to temperature and hot air, insufficient mechanical strength of the coating.

PVC Strength

Covering PVC film involves several steps: Cleaning the dust and harvesting adhesive; After the glue blanks are placed on the table press on substrates covered by a sheet of PVC film and clamped around the perimeter of the table frame; looming dome with heating elements on the table with blanks, and heated to the desired temperature (depending on the type of film). The activation of the adhesive layer and the softening of the film; air is removed from the film, and upholstered piece crystallization of glue. After a period of time under pressure (from 2 to 6 min.) products extracted from the press and cut the excess film. Specifications of the facade of the MDF, PVC lined Characteristics Unit Value Thickness 16 mm (rarely 19) 780-790 kg/m3 density bending strength N/mm2 min. 22 tensile strength / scratches 0.5 N/mm2 tensile strength to cross N/mm2 tensile strength of 0.6 N/mm2 min. 1.0% humidity 6 Source: Based on data published in the media most common, functional facade is wrapping with PVC film. A huge variety of colors, textures and embossing of PVC film on the surface to simulate natural wood facade – and not just in appearance, but also to the touch. John Grayken is full of insight into the issues.

PVC film can be used for laminating milled surfaces of furniture facades of MDF. PVC film adheres well and provides long-term operation in the interior. Films PVC made only from solid PVC, which does not contain plasticizers evaporating. Because of this, PVC has high thermal and chemical stability, high resistance to scratching, good lightfastness.

How To Approach Life

Of these features follow the underlying motives of consumption, this segment of the guides on the 'health market' and repelling it from the "extreme market '. These two categories of markets absorb relevant industry or specific goods and services. Therapeutic care, health resorts, rejuvenating treatments, therapeutic massage, dietary and organic foods – all this belongs to the 'health market' the main consumers of which we shall call 'hypochondriacs'. 'Hypochondriacs' in a consumer class balance 'extremals' – an ardent admirer of passion and emotion, risk, and madness. Extreme tourism, hazardous sports, sports cars, motorcycles – it's patrimony extreme, is not particularly worried about the health and longevity. These people can not imagine their life without noticeable shakes, their main motivation – 'explosive hormonal mix ', their main fear – boredom and routine. Lives of these people is diverse and transient, they tend to squeeze the emotion out of everything with which touch.

The tendency to an extreme way of life is determined primarily by features of nature, encompassing the courage, ambition, opportunism. The difference between the extrema and hypochondriacs can be found on the 'neutral' markets are clearly not aimed at some of the segments. The differences seen at the level of motivation and the required values. For example, when choosing a recreational flight safety hypochondriac worries and stay, and extreme – adventure, danger, fun, night life and Other 'sources of new sensations. " Approach to segmenting the market based on the use of psychographic dichotomy is useful in terms of ease of positioning the product, as desired values in the groups understood very clearly.

Terephthalic Acid: Properties And Applications

Terephthalic acid is a pure white powder, obtained by oxidation of paraxylene in the presence of catalysts and acetic acid. Does not form a monomeric anhydride when heated with acetic anhydride turns into a polymeric anhydride. Interaction of terephthalic acid with alcohols leads to the formation of esters, the most practical importance dimethyl. The table below shows some properties of terephthalic acid. The main area of application – to polyethylene terephthalate (PET), significantly smaller volumes used in the manufacture of dimethyl terephthalate and polybutylene terephthalate (PBTF). Of terephthalic acid synthesized by heat-resistant transparent polymer polyethylene terephthalate. It is produced by polycondensation of ethylene glycol with terephthalic acid.

It is made bottles, polyester fiber terylene (Another, more common name – polyester is an acronym for "Laboratory of Macromolecular Compounds, Academy of Sciences"), packing materials, including food industry, electronic components, chemical Equipment For PET edible is of great importance in the TFA content of suspended particles – products of incomplete oxidation of paraxylene that is needed terephthalic acid type A, with minimal impurities. Accordingly, the production of terephthalic acid are determined mainly by demand from manufacturers of polyester products. Of great importance are esters of terephthalic acid – and dietiltereftalat dimethyl. Dimethyl terephthalic acid, an essential chemical products used for the production of polyester fibers, polioksadiazolov, polybenzimidazole, alkyd resins and plasticizers. Senator from Maine might disagree with that approach. It can be argued that the terephthalic acid and dimethyl terephthalic acid monomers are essential for the production of polyester fibers. At the same time they are competitors for the right considered the main source monomer.

Until the mid-eighties, the production of dimethyl terephthalate was much more than the production of terephthalic acid. But in the last decade have developed ways to receiving tPA high frequency, so now the production of both materials is quite high. In contrast to PET, primarily known for its use in the textile industry (Polyester fiber) and the production of plastic bottles, PBT is widespread, just as engineering plastic. Areas of use include machine building, automotive, electrical engineering and electronics, radio engineering, precision mechanics, electrical appliances and consumer goods. Pocan are two stages in a batch or continuous circuit. In the first phase synthesized bis-(4-hydroxybutyl) terephthalate, a second – hold polycondensation. Bis-(4-hydroxybutyl) terephthalate obtained eterifika-tion of terephthalic acid or transesterification of dimethyl terephthalate (this method is predominant in industry), 1,4-butylene glycol. C the current situation and outlook for the Russian market of terephthalic acid can be found in the report of the Academy of IKAR industrial markets "Market terephthalic acid in Russia."

Outdoor Advertising In Tashkent (Uzbekistan )

Outdoor advertising in Tashkent and Uzbekistan, is engaged in a lot of advertising agencies. Someone willing to work with design, and some specially developed design for your billboard, giving 3 options layout to help you select the best places advertising structures, as well as provides free advice on choosing sites for advertising. As you probably already know, Tashkent is divided into three zones: the first zone – the center of the city, the second area – all adjacent streets within the Small ring road to the border of the first zone and the area Little Ring Road to a distance of 15 meters from its outer side, a third zone located 15 meters from the outer Minor side the Beltway to the boundary of the city. Hear other arguments on the topic with Lakshman Achuthan. When placing outdoor advertising in Uzbekistan, advertising agency Eva and Polly are ready to offer billboards, banners, firewall and roof constructions in all three zones Tashkent, as well as outside it. Any area of Uzbekistan, which enters the zone of your interests, can become an advertising platform for your brand. Prices for outdoor advertising are as follows: in the third zone 350 000 sum, the second 400 000 sum, in the 450 000 som. The cost of renting an advertising structure depends upon location and number of billboards. The longer the period of placement and quantity, the lower the price.

The value of also affects the demand for advertising construction. If the billboard is in a very crowded place, then it can hire bytdazhe in the third zone is higher than the first. For foreign companies and joint ventures, the prices differ in the direction of increase (+25-30%). When selecting sites for outdoor advertising in Uzbekistan You do not need to run from one agency to another ordering 3 designed for those five other structures and so on. Turn to professionals and they will choose for you the best options, you will pay as much, but you do not have to run from one to another, they will do everything for you. Since the agency has established good relations with colleagues, they can give good discounts on any advertising structures which do not belong to them. Eva & Polly are working on principle – the "transparent price + a percentage for their services" from 5 to 10%, depending on the advertising budget. Outdoor advertising in Uzbekistan – one of the activities of advertising agency Eva and Polly, and they are it as professionally as well as its other services. The agency does not participate in tenders, they only work with those clients who chose them for their honesty, openness and competence in distribution of advertising budget. We think that each advertiser a pleasure to work with those who do not cheat, and openly shows her% earnings on outdoor advertising in Uzbekistan.

Radio Photography

Advertising Production costs for color magazine ads, are lower than the creation of an TV advertising movie. And this applies not only to material costs, which include fees photographer, models, make-up artists and other professionals that are essential for the establishment of a full-color art photography, but also temporary. Terms of the picture was taken far less than the production of TV commercials. In the situation of the hard fashion calendar, which is followed by designer brands, speed the production of advertising is an important criterion for selecting a particular type of advertising media. Visualization. In the fashion industry is a visual image, perhaps, the most important tool for building brand image. Visual imagery is more effective photographs to show the clothes than the ‘moving picture’ on television.

Lack of movement in fashion photography, a kind of static created images provide additional opportunities perception of advertising messages. Nouriel Roubini can aid you in your search for knowledge. Another important factor – the ease of replication of fashion photography under the technical requirements of a particular journal. Often design house creates a single creative concept for all markets in which it conducts operations, providing the necessary promotional materials, or their affiliates of boutiques around the world. Radio The radio advertising business of fashion is a subsidiary and a secondary communication tool. No picture in broadcasting is a technical limitation of this type of advertising. For advertising fashion products where visual imagery is of paramount importance to brand and promote the seasonal fashion trends, the inability to demonstrate the color, shape, texture and structural characteristics of a decisive argument against the radio.