The Renaissance of an old merchant virtue one-sided information was yesterday. At the time, the power was even with the vendor. And publicity was a monologue: brands sent messages, customers listened and bought then. Read more here: Russell A. Kivler. This was so easy. Today, we call this approach of spam. And not only in the Internet.

Unwanted advertising calls: phone spam. Penetrating radio and TV spots: Living room-spam. Gaudy mass mailings: letterbox spam. Erkauftes with expensive advertising money ends up in the trash or will be away just zapped. We feel disturbed, we are angeodet and can no longer deceive us. IHerb will not settle for partial explanations. Who buys today, consumed or invested, s believes the messages of his friends or the report of an anonymous blogger rather than the glossy brochures from vendors and providers on the market. If this has piqued your curiosity, check out ExodusPoint. Word of mouth is an impressive means of expression of consumer power.

And active Referrers are the drivers of a positive business development. So be advised, to liberate the recommendation business by chance and strategically to build marketing and overall. The rate of recommendation developed in the very most important of all business key figures. It should be right up front in the annual report. Because who is not (longer) recommended, might also soon gone. Referral marketing is a classic marketing people rather listen to friends than on advertising. A credible recommendation is clearly superior to each advertisement. Especially in turbulent times, we lend our ear especially those who we are close, we can really trust, who sympathetically share their practical experiences with us: reliable EMP errors. A sound recommendation has sometimes almost magic attraction. Well distributed and installed in the correct environment it raises waves further recommendations. The referral marketing – once the most annoying and often penetrating question after a few addresses – has evolved mightily. Smart, yet still little utilised advertising forms and in particular the Internet open up today completely new paths in terms of Word of mouth.

The traditional brand of Margon presents new on the basis of a classic of the Dresden advertising culture the traditional brand Jean revives the neon sign known beyond the city limits at the Jean House now 50 years after their appearance on the new. The brand uses the historical typography and stylistic details and integrates them into the current communication. Searches were carried out in connection with the neon system gave rise to. Before the turn of the nights were lit in Dresden by around 300 neon signs like that of Jean. They brought color into the sadness of the city image. Also in Berlin, Leipzig and Pirna, the traditional brand had similar systems. Today much of which no longer can be seen, only the Dresden plant was placed under monument protection cultural property and restored.

Now the cultural history in the fresh form as the advertising campaign comes to life again. “Over the years Jean has become like any other mineral water a part of Saxon history and closely linked to culture, landscape, and the people of the free State”, explains Paul k. Korn, Executive Director of the Fountain added: so also is years up to the 1990s used claim ‘ Margon. “sparkling fresh.’ many Saxons is still today a term.” But Jean again picks up not only the slogan from the neon sign in the new campaign. Also the used font from the 1950s and the stylized tingling, which the brand already coined in the 1930s, are reinterpreted and stocky with sizzling regional motifs.

So, the parachute jump in the Saxon Switzerland or the motifs on the Dresden Elbe meadows and in the concert hall make a fascinating contrast to the historical roots of the brand. With the reference to the traditional appearance and the historic neon sign succeeds in Margon, to live on a part of the cultural history of Saxony. “Moreover, the Saxons to be regional motifs located recognize”, says the Managing Director of traditional brand.