In the market of PR-services in the near future there will be changes. By this view reached at the next annual conference – the leaders and top managers of 35 PR-agencies from different countries that are members of the international network of ECCO International Public Relations. According to experts, the most popular services will be crisis and Internet communications. The fact that the economic crisis will influence the market of PR-services, are assured all the participants. However, the opinions of leading Professional Public Relations on exactly how severe the economic situation will affect the PR-market diverged.
The most pessimistic view of the development agencies have expressed the owners of the UK and Ireland. According to them, in the near future it will be possible to reduce the growth of PR-services market up 20%. However, most experts believe that soon the market redistributed PR-services. In their opinion, the greatest will focus on management of communications services in an economic crisis, and Internet communications. According to the managing partner agency Publicity PR Jan Khanova, the crisis should not talk about reducing market, but rather a reallocation of budgets between specific types of PR-services. “Win as a full cycle of the agency that can offer a full range of PR-services, and specialized agencies in the field of crisis management communications and the Internet – says the expert.
– We forecast that growth in the Russian PR-market in 2009 could reach 25%, due to the fact that companies have become increasingly difficult to afford to advertise and they prefer the PR, as value is adequate. ” Mr Khans notes that will open up good prospects for agencies working with clients in the international market. “The economic crisis seems particularly important to combine PR-efforts with the leading agencies in Europe and other countries.