Today the business is a souvenir not only useful thing in the workplace, but also an effective advertising medium. Moreover, the souvenir business is an important part of corporate culture and belonging to a certain group: party or social organization, an elite club of the corporation. It has long passed away dull sovdepovskie views on the gifts. It is in those early years of any gift or token of a colleague examined under microscope: a gift and a bribe officials believe was at least something indecent or shameful. But even on holidays at that time given gifts: commemorative medals, awards, paperweights and calendars on the wall.
But more expensive gifts were given only in private: the high authorities or the party bosses got a collection of weapons, expensive dishes, carpets, cars and jewelry. Today, corporate gifts have become quite commonplace. Original gifts to colleagues or subordinates, managers or business partners are considered good form and are presented not only in the New Year's Eve, but just as a small sign of attention to the "stepping stone for the future. " But we should not think that business gifts can be present at random: there is a culture of business gifts, business gifts a code. For business gifts include a variety of items that can be used in the office and who are familiar only location. Typically, these gifts carry a branded logo, company colors, company information (address website, phone, etc.). Conventionally, business gifts can be divided into three groups: – Printing.
Wall, pocket or desk calendars, diaries, notebooks, posters, logs and other printed matter, executed in corporate style, which is presented in the negotiations, as well as distributed at trade shows and presentations, as additional information and advertising media. Printing products can be heard as a subordinate addition to the holiday collection or a small reward for successfully completed task. – Gift or imprint with detail engraving. This group includes low-cost small office and household supplies: pens, mugs, lighters, business card holders, key chains, folding knives, toys, etc., on which a logo of the company. Souvenirs are usually presented with this kind of presentations to business partners, for promotions as prizes, as well as the lower and middle level personnel for the holidays. – VIP-souvenirs. Souvenirs of this group may include the most unexpected items or exclusive items. It can be leather folders or portfolios, made "on order" paintings, wood or metal, handmade, expensive sets of stationery, watches and other items that will decorate the table or wall cabinet. The VIP-souvenirs can also be a logo, but very unobtrusively, almost imperceptibly. The main condition of VIP-gift is his unique and often a souvenir made presentations to a specific person in a single copy.