The present crisis is causing that many companies look for to maintain their benefits with reducing costs, among them the one of personnel. Nevertheless, it can in the mid term be a dangerous way. Dave Ulrich, professor of the school of businesses of the University of Michigan, defines the intellectual capital of a company like capacity x commitment. This way, a company with high capacity but under commitment, owns employees with talent, but that passes of everything. On the contrary, if they have a high commitment but low capacity, they have employees without talent who do of everything, but both ends are dangerous.
When defined being like a product and not like a sum, a value under either factors implies a low intellectual capital. In order to increase the capacity of the company, it is possible to be resorted to external signings (like a football team files an originating star of another equipment). This method can provide in addition new ideas and ways to make the things, but also the danger that is run the employees who already were feel hurt by to be considered does not stop that position through an internal promotion. Another possibility is to invest in training the existing personnel, providing to the employees a knowledge base as much in the activities that already they develop like facing the future. The formation can be cheap, when subsidized being through the quotas of the Social Security by the European Social Bottom, but it is an investment which in many cases immediate result is not seen him, and that many industralists lamentably do not foment, by the possibility that it supposes that the employees behind schedule lose some hour of their labor day or to the week, during months, or even by the fear to that later they go away to another company. Another option is to rent the knowledge through external advisers and consultants.