Case Study SEA: QUISMA Optimized Asstel Campaign

SEA optimization is worthwhile: the access numbers can significantly increased, significantly reducing costs. Munich, October 9th, 2013 SEA optimization is worthwhile: the access numbers can significantly increased, significantly reducing costs. This is a current case study of QUISMA Asstel customers. The international agency network for digital marketing oversees one of the largest German insurance companies the direct insurer since October 2012 Asstel belongs to the Gothaer group, and offers exclusively for private life, health and property insurance. QUISMA took over the care of Asstel with the objective to align the SEA activities increased performance standpoint. The result: The cost per click (CPC) was reduced by 40 percent, increased traffic by 40 percent. Three-stage tuning base for the campaign structure developed by QUISMA served as a comprehensive data analysis: Asstel old Setup was thoroughly reviewed and the results it generated in the Restructuring of SEA activities are integrated. The new keyword list reduced the booked items by nearly one million to nearly 20,000. The focus on the relevant keywords ensured the best possible control of the account and a considerable reduction of the time required. By the previous analysis of the Lander a clustering recommended by regions, since the performance in relation to product and regions differed greatly. Therefore, regional bids were awarded. The Bidmanagement was finally an optimum level of the CPC bids according to customer-specific requirements. Result: Volume and profitability to a higher level could be increased within a quarter. The optimization by QUISMA lowered the CPC by 40 percent, while traffic also 40 percent rose. Miriam Bailey, senior account manager SEA of QUISMA: currently, the measures on the implementation of the Google enhanced campaigns focus. Our goal is to integrate SEA campaigns in the future especially with TV measures and the Findings of our analysis of optimization of TV campaigns to use.” The case study Asstel is available free for downloading at. About QUISMA of the full service provider QUISMA (www.quisma.com), innovative technology and in-depth expertise for the entire range of digital marketing from search engine advertising and search engine optimization on affiliate marketing and performance-based banner advertising offers to conversion optimization and marketing intelligence. And the transnational. The Agency has been established in 2001 and incorporated in March 2007 at the GroupM (MEC, mindshare, Mediacom, MAXUS). At the headquarters in Munich and other 16 locations in 15 countries are currently employs over 300 employees, the renowned clients such as Adobe, Bank of Scotland, Expedia, Marc O’Polo Polo or unity media nationally and cross-border care. QUISMA stands for networking to the classic media planning in the context of an integrated management approach and outstanding expertise to the care in the international digital business. For further information and enquiries: QUISMA Marko great Director Marketing Tel: 089/44 23 82-116 E-Mail: Dot.

Heating

In addition, over time, standards of life are changing, so "Filling" was built 30-50 years ago, the building no longer meets the modern needs of its inhabitants. So, if in former times the total power of all of the apartment appliances do not exceed 2-3 kW, is nowadays insufficient and may be provided by regulations 7 kW. This means that the whole house-grid needs upgrading, as increased by several times the load to be replaced not only the cables, but also counters the whole automation equipment switchboard. Similarly is the case with heat supply. "Fifty years ago, the mere existence of the house central heating system has already been to a lot of happiness, because in some places we used wood furnace, – said Konstantin , director of thermal automatics Danfoss, a leading global manufacturer of energy efficient equipment for heating systems and heating buildings. – Today, people have different requirements: they want to be able at their discretion to regulate the temperature of air in homes, and this requires a comprehensive modernization of the heating system. Thus, installation of radiator thermostats to all heating batteries have significantly increased levels of comfort, because allows you to automatically adjust the temperature of heating devices for changes in the room. However, to get the best effect, it is necessary set in a house heating unit with automatic weather compensator. This will ensure the heating system in unison with the vibrations of the weather: in the freezing cold in the apartments will be warm and comfortable, and in periods of thaw, their inhabitants will be spared the unbearable closeness and the need for continuous ventilation.

Brazilian

This dispersion of efforts did not hinder that, already in the second half of the decade of 1930, it appeared in Brazil for the first time, even so of still incipient form, an agricultural strategy in the scope of the central government, having as objective to extend and to diversify the farming production of the country, particularly that one destined to the domestic market. The main instrument of this strategy was and would continue to be for much time credits, it agricultural publishes of Creia of the Bank of Brazil. The advantages I credit of it agricultural quickly had been used to advantage by the agriculturists, becoming possible, between 1938 and 1945, not only the great magnifying of the bank credit to the productive sector, but also a considerable growth of the farming production in the same period (SWMRECSANYI; BRANCHES, 1977, p.231).

The period postwar period was called, in the agricultural scope, for the new cycle of valuation of the external prices of the coffee, that if opened in the magnifying deals of it broke world-wide it of 1946, hibernando in this A stage the diversified politics of products and region that prevails in the previous period. The agricultural politics of the federal government in the period basically had been come back toward stimulate the production saw market mechanism to it, with the state intervention acquiring some relevance only at the moments where referring problems to the internal supplying appeared of foods and substances cousins. The exchange, fiscal and credit subsidies for the acquisition of the modern insumos calls of the farming production had contributed substantially for the great increase had in the fertilizer consumption and for the diffusion of the use of tractors and other mechanical equipment, even though of the trucks. These instruments of agricultural politics can be faced as the desencadeante factor of the industrialization of Brazilian agriculture, which started to occur with bigger intensity in the second half of the decade of 1950, also contributing for the great I continue increase that had in offers of products agriculturists entre1946 and 1964.