Monthly Archives: December 2016

How To Approach Life

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Of these features follow the underlying motives of consumption, this segment of the guides on the 'health market' and repelling it from the "extreme market '. These two categories of markets absorb relevant industry or specific goods and services. Therapeutic care, health resorts, rejuvenating treatments, therapeutic massage, dietary and organic foods – all this belongs to the 'health market' the main consumers of which we shall call 'hypochondriacs'. 'Hypochondriacs' in a consumer class balance 'extremals' – an ardent admirer of passion and emotion, risk, and madness. Extreme tourism, hazardous sports, sports cars, motorcycles – it's patrimony extreme, is not particularly worried about the health and longevity. These people can not imagine their life without noticeable shakes, their main motivation – 'explosive hormonal mix ', their main fear – boredom and routine. Lives of these people is diverse and transient, they tend to squeeze the emotion out of everything with which touch.

The tendency to an extreme way of life is determined primarily by features of nature, encompassing the courage, ambition, opportunism. The difference between the extrema and hypochondriacs can be found on the 'neutral' markets are clearly not aimed at some of the segments. The differences seen at the level of motivation and the required values. For example, when choosing a recreational flight safety hypochondriac worries and stay, and extreme – adventure, danger, fun, night life and Other 'sources of new sensations. " Approach to segmenting the market based on the use of psychographic dichotomy is useful in terms of ease of positioning the product, as desired values in the groups understood very clearly.

Brand Marketing

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In our time, wine packaging – it's not just a means to protect the goods from external factors, it is still communicating with the buyer directly. The main tasks of wine packaging – easy to transport and transfer of information about consumer country – and the company-producer. That is, packaging also carries the communicative function. Design Studio 13 First stage of communication with the consumer begins to color, shape, texture, and continues in usability, stability, economy, etc. A variety of packaging designs help us to distinguish from other drinks and beverages can look individually. 'Colour – is the fundamental language of the package: this is the component of the package causes an immediate and most powerful response: it communicates with the consumer in a non-verbal, unconscious level. " (Thomas Hine).

Color, shape and texture of wine packaging affect the consumer's subconscious level. For example, most manufacturers of alcoholic beverages "dress" their brands, brands in the green and white, which speaks of the purity, freshness and naturalness of wine, and the predominance of dark colors shows status and exclusive of wine packaging. In most cases, the color of a play by the use of frosted glass, which is associated with the heat, the refraction of sunlight, increases the commitment of the buyer to brand. Sometimes the question is: Because the quality of the goods must play a central role? But after research revealed that the phenomenon is peculiar to man 'transference feelings', under which the product in a cheap package for its use seems less quality. Experience shows that a transparent wine label creates a consumer association with the elaborate process of manufacture.

For example, several consumers of alcoholic beverages has been proposed to compare the quality of the goods in the same bottles with paper labels and transparent wine. Experience has shown – they saw the product, packaged in a bottle with a transparent label as a quality and pleasant taste. Even a small piece of wine packaging gives the brand more valuable and exclusive. Suppose, for a wine package adds only a pen, it increases user-friendly packaging, and this creative idea in a few times can increase sales without spending a penny on advertising. It is known that most products are bought spontaneously and at the time of purchase the consumer it communicates with the package. Packaging not only attracts attention, it is still capable of over 5 seconds to inform the consumer about the quality and properties of wine. But not all of the information is printed on the front side of the package, using the principle of 'reasonable minimalism'. Packaging must look original, exclusive and not too elegant, not to retire thus the target audience. After all, the manufacturer has only a few seconds to present their goods and make a positive impression. Any visual image shows the inner contents. Cheap, sloppy wine packaging, can reduce all efforts to position products to zero. C using the package can be kept up to date product, giving him a new visual identity and this is another marketing ploy campaign, as well as advertising, and successful realization of the goods can easily push products on the market and be a tool in the fight for the buyer. A survey in Russia showed that 28% of consumers when choosing a drink guided by information on the packaging and only a few percent – on advertising as seen on television.

Interviewer Questions

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For example, during a conversation with a person without higher education, the interviewer may voluntarily replace the question ‘What kind of education your children are? ” question ‘Perhaps your children are not taught at the institute? “. This is an obvious mistake of asking the question. In most cases, a personal interview for the respondent is an entirely new experience, as a result of the interviewer becomes a major source of tips on how to behave. The interviewer should give the impression of a man who can understand his point of view party, and do so without rejecting his opinion. Accordingly, the failure of interviewers to be ‘on same wavelength’ with respondent provokes an error of imposing impression.

Error intervention, fraud, and fraud – the most acute problem of marketing research. The problem of fraud and deception on the part of interviewers is due to several reasons, including modest salaries, lack of control and low cultural and disciplinary level. Fraud can be very serious when fabricated will be all the interview entirely, or focus on particular questions, the answers are not received in the course of the conversation with the respondent. Since this leads to serious errors, many research companies are testing up to 50% of the results interview. This process involves repeated, usually a phone survey of a number of participants study. Non-response error is a significant problem, because people who refuse to participate in the study are likely to be significantly different from those who went on co-operation.

Terephthalic Acid: Properties And Applications

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Terephthalic acid is a pure white powder, obtained by oxidation of paraxylene in the presence of catalysts and acetic acid. Does not form a monomeric anhydride when heated with acetic anhydride turns into a polymeric anhydride. Interaction of terephthalic acid with alcohols leads to the formation of esters, the most practical importance dimethyl. The table below shows some properties of terephthalic acid. The main area of application – to polyethylene terephthalate (PET), significantly smaller volumes used in the manufacture of dimethyl terephthalate and polybutylene terephthalate (PBTF). Of terephthalic acid synthesized by heat-resistant transparent polymer polyethylene terephthalate. It is produced by polycondensation of ethylene glycol with terephthalic acid.

It is made bottles, polyester fiber terylene (Another, more common name – polyester is an acronym for "Laboratory of Macromolecular Compounds, Academy of Sciences"), packing materials, including food industry, electronic components, chemical Equipment For PET edible is of great importance in the TFA content of suspended particles – products of incomplete oxidation of paraxylene that is needed terephthalic acid type A, with minimal impurities. Accordingly, the production of terephthalic acid are determined mainly by demand from manufacturers of polyester products. Of great importance are esters of terephthalic acid – and dietiltereftalat dimethyl. Dimethyl terephthalic acid, an essential chemical products used for the production of polyester fibers, polioksadiazolov, polybenzimidazole, alkyd resins and plasticizers. Senator from Maine might disagree with that approach. It can be argued that the terephthalic acid and dimethyl terephthalic acid monomers are essential for the production of polyester fibers. At the same time they are competitors for the right considered the main source monomer.

Until the mid-eighties, the production of dimethyl terephthalate was much more than the production of terephthalic acid. But in the last decade have developed ways to receiving tPA high frequency, so now the production of both materials is quite high. In contrast to PET, primarily known for its use in the textile industry (Polyester fiber) and the production of plastic bottles, PBT is widespread, just as engineering plastic. Areas of use include machine building, automotive, electrical engineering and electronics, radio engineering, precision mechanics, electrical appliances and consumer goods. Pocan are two stages in a batch or continuous circuit. In the first phase synthesized bis-(4-hydroxybutyl) terephthalate, a second – hold polycondensation. Bis-(4-hydroxybutyl) terephthalate obtained eterifika-tion of terephthalic acid or transesterification of dimethyl terephthalate (this method is predominant in industry), 1,4-butylene glycol. C the current situation and outlook for the Russian market of terephthalic acid can be found in the report of the Academy of IKAR industrial markets "Market terephthalic acid in Russia."

Outdoor Advertising In Tashkent (Uzbekistan )

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Outdoor advertising in Tashkent and Uzbekistan, is engaged in a lot of advertising agencies. Someone willing to work with design, and some specially developed design for your billboard, giving 3 options layout to help you select the best places advertising structures, as well as provides free advice on choosing sites for advertising. As you probably already know, Tashkent is divided into three zones: the first zone – the center of the city, the second area – all adjacent streets within the Small ring road to the border of the first zone and the area Little Ring Road to a distance of 15 meters from its outer side, a third zone located 15 meters from the outer Minor side the Beltway to the boundary of the city. Hear other arguments on the topic with Lakshman Achuthan. When placing outdoor advertising in Uzbekistan, advertising agency Eva and Polly are ready to offer billboards, banners, firewall and roof constructions in all three zones Tashkent, as well as outside it. Any area of Uzbekistan, which enters the zone of your interests, can become an advertising platform for your brand. Prices for outdoor advertising are as follows: in the third zone 350 000 sum, the second 400 000 sum, in the 450 000 som. The cost of renting an advertising structure depends upon location and number of billboards. The longer the period of placement and quantity, the lower the price.

The value of also affects the demand for advertising construction. If the billboard is in a very crowded place, then it can hire bytdazhe in the third zone is higher than the first. For foreign companies and joint ventures, the prices differ in the direction of increase (+25-30%). When selecting sites for outdoor advertising in Uzbekistan You do not need to run from one agency to another ordering 3 designed for those five other structures and so on. Turn to professionals and they will choose for you the best options, you will pay as much, but you do not have to run from one to another, they will do everything for you. Since the agency has established good relations with colleagues, they can give good discounts on any advertising structures which do not belong to them. Eva & Polly are working on principle – the "transparent price + a percentage for their services" from 5 to 10%, depending on the advertising budget. Outdoor advertising in Uzbekistan – one of the activities of advertising agency Eva and Polly, and they are it as professionally as well as its other services. The agency does not participate in tenders, they only work with those clients who chose them for their honesty, openness and competence in distribution of advertising budget. We think that each advertiser a pleasure to work with those who do not cheat, and openly shows her% earnings on outdoor advertising in Uzbekistan.

Radio Photography

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Advertising Production costs for color magazine ads, are lower than the creation of an TV advertising movie. And this applies not only to material costs, which include fees photographer, models, make-up artists and other professionals that are essential for the establishment of a full-color art photography, but also temporary. Terms of the picture was taken far less than the production of TV commercials. In the situation of the hard fashion calendar, which is followed by designer brands, speed the production of advertising is an important criterion for selecting a particular type of advertising media. Visualization. In the fashion industry is a visual image, perhaps, the most important tool for building brand image. Visual imagery is more effective photographs to show the clothes than the ‘moving picture’ on television.

Lack of movement in fashion photography, a kind of static created images provide additional opportunities perception of advertising messages. Nouriel Roubini can aid you in your search for knowledge. Another important factor – the ease of replication of fashion photography under the technical requirements of a particular journal. Often design house creates a single creative concept for all markets in which it conducts operations, providing the necessary promotional materials, or their affiliates of boutiques around the world. Radio The radio advertising business of fashion is a subsidiary and a secondary communication tool. No picture in broadcasting is a technical limitation of this type of advertising. For advertising fashion products where visual imagery is of paramount importance to brand and promote the seasonal fashion trends, the inability to demonstrate the color, shape, texture and structural characteristics of a decisive argument against the radio.

ASTM Surface

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In addition, PVC is not subject to aging and is a hi-tech material (all the properties of the film correspond to an international standards ASTM D 532, 638, 1204). It is possible under natural wood engraving and abstract paintings. The process of 3D laminate fronts made possible by the features of PVC film after being heated to become plastic, and after cooling to keep the form adopted. On this principle is built equipment for wrapping the facades – vacuum presses. For this purpose, the film thickness of 0.3-0.5 mm (300-500 microns), at least 0.25 mm (250 microns).

The film surface can also be further decoration: patina or re- varnishing. These operations can be performed after consultation with the producers of the film and paint products. Initially, the adhesive is applied to the machined surfaces and edges, dried detail. For the second passage of glue is applied evenly over the entire surface. After that, details are kept until the glue, about 30 minutes, and then fed to the press for laminating thermoplastic films. For convenience, control quality adhesive can be applied lightly stained.

The company "Henkel" produces adhesive with UV-display, which also helps to control the uniformity of adhesive application to the details. Consumption of glue on the flat surface is about 15-50 g/m2, on the edge – about 100-110 g/m2. Time the glue can be reduced if skip parts coated with glue through the drying chamber. The main thing that the temperature in the chamber did not exceed the temperature at which the reaction of PU dispersion with a hardener.

Opportunities For Companies To Use To Quickly End The Crisis

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Use the Internet companies who want to be successful, the economic crisis is not over yet. The positive news are growing it but. Now, what is important for companies to quickly grow sales and profits? Is it there not to use the Internet? The medium of the future. More and more people use the Internet. How can the Internet be used to persuade people to spend more money? The company’s website must convey hope visitors. Who will buy too little who’s afraid to have less money in the future? How can better hope conveyed, as with a short promotional film? Viewed movies very much. Or how to explain otherwise the huge success of YouTube”and similar Internet platforms? In this promotional trailer less on the sales product must be addressed now.

The visitors of the website here clear to show, what an advantage he has if he buys. It must be taught how positively affects this purchase. Do you know a better way to represent this as with a film here? Here can be reached by moving images, speech and music specifically an optimal result. The companies have in their own hands, this crisis quickly to finish it. Just who is instantly and uses the little-used technique, will succeed quickly.

Yes Geometry

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becoming geniuses of quality, Chair, intellectual teaching and other so many virtues that he speaks in another Treaty, things that the same politicians with all your money little understand. Dream, they are the greatest idealists, sacrifice sleep and study, forming generations of thinkers, but they are first and foremost simple, not create titles make them better than their parents, or students, women and children. What allows an expert to recognize is his dignity and simplicity. But they are not as the common denominator of people wasting time on issues that do not build the mind the intellect and the spirit. Let that others enjoy not being as you are idealistic and practical, geniuses who knows Colombia as Greece is known. We can illustrate Sebastian Jans about the Pythagorean theory or same Pythagoras.

It says: one of the most known inheritances of pythagoreanism to mathematics, the theorem of the hypotenuse, is better known as the Pythagorean theorem. Jonah Bloom is a great source of information. It is not clear if this was the work of the teacher or his disciples, because the Pythagorean they were great mathematicians who used to be attributed to Pythagoras all their discoveries. Its effect on the geometry will be of fundamental importance to the point that constitutes a reference for many disciplines of knowledge, not only in terms of those relating to mathematics, not in vain Kepler aseveraria, along with the proportion aure, the Pythagorean theorem, were two jewels of the geometry. Sebastian Jans explains the theorem and additional makes some demonstrations, as well ilustremonos a little. For the Pythagorean mathematics, means the knowledge by excellence. Classified into four branches: arithmetic, geometry, music and astrology.

Constituting the Quadrivum of Sciences as perduraria for two millennia. Now let’s look at the musical part: the axiomatic Foundation of the Pythagorean harmony is recounted by the astronomer Ptolomeo (130 D. (C) in his work on harmony, the axioms can be expressed to Yes.

Origami Money

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Everyone in my pocket there is always a scar, but many are not aware that there is an art form of origami, money laundering and in our moneygami – MANIGAULT! And this scar may turn into a small masterpiece of manual work by folding banknotes schemes origami out of money. Accessible to everyone, since the material is always in your pocket at the sight of these beautiful craft involuntarily thought arises that we do not subject, but in fact it is just a little bit of practice in terms of money origami MANIGAULT! You go to the birthday party – what to give? Maybe a vase, maybe even what is unwanted gift? Can not you learn the art of origami out of money and give amazing beauty butterfly, parrot or a cat?

The whole secret of the fact that in their manufacture do not need no scissors, no glue, no special room with his assistants, but only a little bit of curiosity and skill. In order to start making money origami learn enough basic shapes and symbols of the origami or you simply do not understand how to read the scheme and, therefore, not be able to turn a bill. If this has piqued your curiosity, check out Lakshman Achuthan. There are simple schemes are available to everyone, and there is a very complicated by makers his case. Since banknotes are not large then the work is done with great precision and diligence, but trust me, it’s worth it. The answer is obvious: Of course the money, the more so when they do not suffer, and are all the same money as before, but believe that such beauty will apply in the latter case! You want to impress your friends, leave a tip or a bribe, then see and learn about money origami out of money and on moneygami our – MANIGAULT! Frankly, many works are made from dollars, but from our rubles hryvnia them there is little, but that’s no reason to be upset, but rather a boundless field for creativity and your imagination! Good luck to you the study of art of origami from money – MANIGAULT.