Of these features follow the underlying motives of consumption, this segment of the guides on the 'health market' and repelling it from the "extreme market '. These two categories of markets absorb relevant industry or specific goods and services. Therapeutic care, health resorts, rejuvenating treatments, therapeutic massage, dietary and organic foods – all this belongs to the 'health market' the main consumers of which we shall call 'hypochondriacs'. 'Hypochondriacs' in a consumer class balance 'extremals' – an ardent admirer of passion and emotion, risk, and madness. Extreme tourism, hazardous sports, sports cars, motorcycles – it's patrimony extreme, is not particularly worried about the health and longevity. These people can not imagine their life without noticeable shakes, their main motivation – 'explosive hormonal mix ', their main fear – boredom and routine. Lives of these people is diverse and transient, they tend to squeeze the emotion out of everything with which touch.

The tendency to an extreme way of life is determined primarily by features of nature, encompassing the courage, ambition, opportunism. The difference between the extrema and hypochondriacs can be found on the 'neutral' markets are clearly not aimed at some of the segments. The differences seen at the level of motivation and the required values. For example, when choosing a recreational flight safety hypochondriac worries and stay, and extreme – adventure, danger, fun, night life and Other 'sources of new sensations. " Approach to segmenting the market based on the use of psychographic dichotomy is useful in terms of ease of positioning the product, as desired values in the groups understood very clearly.

Terephthalic acid is a pure white powder, obtained by oxidation of paraxylene in the presence of catalysts and acetic acid. Does not form a monomeric anhydride when heated with acetic anhydride turns into a polymeric anhydride. Interaction of terephthalic acid with alcohols leads to the formation of esters, the most practical importance dimethyl. The table below shows some properties of terephthalic acid. The main area of application – to polyethylene terephthalate (PET), significantly smaller volumes used in the manufacture of dimethyl terephthalate and polybutylene terephthalate (PBTF). Of terephthalic acid synthesized by heat-resistant transparent polymer polyethylene terephthalate. It is produced by polycondensation of ethylene glycol with terephthalic acid.

It is made bottles, polyester fiber terylene (Another, more common name – polyester is an acronym for "Laboratory of Macromolecular Compounds, Academy of Sciences"), packing materials, including food industry, electronic components, chemical Equipment For PET edible is of great importance in the TFA content of suspended particles – products of incomplete oxidation of paraxylene that is needed terephthalic acid type A, with minimal impurities. Accordingly, the production of terephthalic acid are determined mainly by demand from manufacturers of polyester products. Of great importance are esters of terephthalic acid – and dietiltereftalat dimethyl. Dimethyl terephthalic acid, an essential chemical products used for the production of polyester fibers, polioksadiazolov, polybenzimidazole, alkyd resins and plasticizers. Senator from Maine might disagree with that approach. It can be argued that the terephthalic acid and dimethyl terephthalic acid monomers are essential for the production of polyester fibers. At the same time they are competitors for the right considered the main source monomer.

Until the mid-eighties, the production of dimethyl terephthalate was much more than the production of terephthalic acid. But in the last decade have developed ways to receiving tPA high frequency, so now the production of both materials is quite high. In contrast to PET, primarily known for its use in the textile industry (Polyester fiber) and the production of plastic bottles, PBT is widespread, just as engineering plastic. Areas of use include machine building, automotive, electrical engineering and electronics, radio engineering, precision mechanics, electrical appliances and consumer goods. Pocan are two stages in a batch or continuous circuit. In the first phase synthesized bis-(4-hydroxybutyl) terephthalate, a second – hold polycondensation. Bis-(4-hydroxybutyl) terephthalate obtained eterifika-tion of terephthalic acid or transesterification of dimethyl terephthalate (this method is predominant in industry), 1,4-butylene glycol. C the current situation and outlook for the Russian market of terephthalic acid can be found in the report of the Academy of IKAR industrial markets "Market terephthalic acid in Russia."

Outdoor advertising in Tashkent and Uzbekistan, is engaged in a lot of advertising agencies. Someone willing to work with design, and some specially developed design for your billboard, giving 3 options layout to help you select the best places advertising structures, as well as provides free advice on choosing sites for advertising. As you probably already know, Tashkent is divided into three zones: the first zone – the center of the city, the second area – all adjacent streets within the Small ring road to the border of the first zone and the area Little Ring Road to a distance of 15 meters from its outer side, a third zone located 15 meters from the outer Minor side the Beltway to the boundary of the city. Hear other arguments on the topic with Lakshman Achuthan. When placing outdoor advertising in Uzbekistan, advertising agency Eva and Polly are ready to offer billboards, banners, firewall and roof constructions in all three zones Tashkent, as well as outside it. Any area of Uzbekistan, which enters the zone of your interests, can become an advertising platform for your brand. Prices for outdoor advertising are as follows: in the third zone 350 000 sum, the second 400 000 sum, in the 450 000 som. The cost of renting an advertising structure depends upon location and number of billboards. The longer the period of placement and quantity, the lower the price.

The value of also affects the demand for advertising construction. If the billboard is in a very crowded place, then it can hire bytdazhe in the third zone is higher than the first. For foreign companies and joint ventures, the prices differ in the direction of increase (+25-30%). When selecting sites for outdoor advertising in Uzbekistan You do not need to run from one agency to another ordering 3 designed for those five other structures and so on. Turn to professionals and they will choose for you the best options, you will pay as much, but you do not have to run from one to another, they will do everything for you. Since the agency has established good relations with colleagues, they can give good discounts on any advertising structures which do not belong to them. Eva & Polly are working on principle – the "transparent price + a percentage for their services" from 5 to 10%, depending on the advertising budget. Outdoor advertising in Uzbekistan – one of the activities of advertising agency Eva and Polly, and they are it as professionally as well as its other services. The agency does not participate in tenders, they only work with those clients who chose them for their honesty, openness and competence in distribution of advertising budget. We think that each advertiser a pleasure to work with those who do not cheat, and openly shows her% earnings on outdoor advertising in Uzbekistan.

Advertising Production costs for color magazine ads, are lower than the creation of an TV advertising movie. And this applies not only to material costs, which include fees photographer, models, make-up artists and other professionals that are essential for the establishment of a full-color art photography, but also temporary. Terms of the picture was taken far less than the production of TV commercials. In the situation of the hard fashion calendar, which is followed by designer brands, speed the production of advertising is an important criterion for selecting a particular type of advertising media. Visualization. In the fashion industry is a visual image, perhaps, the most important tool for building brand image. Visual imagery is more effective photographs to show the clothes than the ‘moving picture’ on television.

Lack of movement in fashion photography, a kind of static created images provide additional opportunities perception of advertising messages. Nouriel Roubini can aid you in your search for knowledge. Another important factor – the ease of replication of fashion photography under the technical requirements of a particular journal. Often design house creates a single creative concept for all markets in which it conducts operations, providing the necessary promotional materials, or their affiliates of boutiques around the world. Radio The radio advertising business of fashion is a subsidiary and a secondary communication tool. No picture in broadcasting is a technical limitation of this type of advertising. For advertising fashion products where visual imagery is of paramount importance to brand and promote the seasonal fashion trends, the inability to demonstrate the color, shape, texture and structural characteristics of a decisive argument against the radio.

In addition, PVC is not subject to aging and is a hi-tech material (all the properties of the film correspond to an international standards ASTM D 532, 638, 1204). It is possible under natural wood engraving and abstract paintings. The process of 3D laminate fronts made possible by the features of PVC film after being heated to become plastic, and after cooling to keep the form adopted. On this principle is built equipment for wrapping the facades – vacuum presses. For this purpose, the film thickness of 0.3-0.5 mm (300-500 microns), at least 0.25 mm (250 microns).

The film surface can also be further decoration: patina or re- varnishing. These operations can be performed after consultation with the producers of the film and paint products. Initially, the adhesive is applied to the machined surfaces and edges, dried detail. For the second passage of glue is applied evenly over the entire surface. After that, details are kept until the glue, about 30 minutes, and then fed to the press for laminating thermoplastic films. For convenience, control quality adhesive can be applied lightly stained.

The company "Henkel" produces adhesive with UV-display, which also helps to control the uniformity of adhesive application to the details. Consumption of glue on the flat surface is about 15-50 g/m2, on the edge – about 100-110 g/m2. Time the glue can be reduced if skip parts coated with glue through the drying chamber. The main thing that the temperature in the chamber did not exceed the temperature at which the reaction of PU dispersion with a hardener.