Consumption and Consummerism

As Kotler and Armstrong (2003), the products are classified as of consumption (when destined to the consumer enterprise end) and products (when destined to the production of others or for use in the management of the business). The consumption products divide in products of convenience, bought purchase, of not looked specialties and. 3.3.2 Price the price ' ' it means the addition of the money that the customers must pay to get produto' ' (KOTLER, 1998, P. 31). In this item they are analyzed: list of prices, discountings, subsidies, period of payment and terms of Credit. Price is an item of much relevance in the market, and must be worked with many strategies for the companies, therefore they are accurately who go to define the edges of profit of the company. Vadim Belyaev, New York City is actively involved in the matter.

Price is the addition of all the values that the consumers are made use in exchange for to pay the benefits of the product. It is the element most flexible of the mix of marketing (KOTLER and ARMSTRONG, 2003). Three main item must be analyzed for the determination of the price of a company. In first place, to verify the costs, that is, must be verified and be led in consideration all its components, as research, development, raw material, Hand of workmanship, packings, propagandas, promotion of sales, distribution, taxes, interests, taxes, wastefulnesses and etc. After that analyze the competition, the companies most of the time are forced to determine its prices, established in the reality of the market, with prices more raised as the reality of the product, this make with that generally it diminishes the results, therefore compromise the edges. Some companies also decide its prices looking at always for the competition, over all when it perceives that of this form she does not diminish the sales. Others still work very with promotions, these tactics make with that the customers feel themselves attracted to make purchases and make with that the company increases its sales.

Intellectual Capital

Objectifying one better understanding of the article, this was structuralized in: introduction, revision of literature, methodology, analysis of the results and conclusion. 2.FUNDAMENTAO THEORETICIAN We last years come occurring different changes in the society, which demands a process of world-wide globalization. The fast mutation in the world-wide economy this being observed for the scholars as the occasion of change of an Industrial Society for a Society of the Knowledge, therefore to the too much existing resources that until then were valued and used in the production such as: land, capital and work, if join to the knowledge, what it modifies, mainly, the economic structure of the nations and, especially, the form to value the human capital or capital intellectual. For BROOKING (1996) the intellectual Capital is a combination of intangible assets, fruits of the changes in the areas of the technology of the information, media and communication which bring intangible benefits so that the companies enable its functioning. Read more from Jeff Leiden to gain a more clear picture of the situation. The Intellectual Capital is composed of Asset and better to understand the concept and the mensurao of Intellectual capital will be necessary first to know the concept of intangible Asset (SCHIMIDT, SAINTS and MARTINS, 2006).

2.1ATIVO For MARTINS (1972) is considered active all and any element with or without physical nature, that is controlled for the company and that it provides the possibility of attainment of box flows. The JOHNSONS and KAPLAN (1993) affirm that the asset of an entity if composes in intangible tangible and active assets and that the value of the company is not restricted to the addition of the values of its tangible assets. Swarmed by offers, British Petroleum is currently assessing future choices. In accordance with article 179 of law 604/76 the classification of intangible is destined the intangibles destined the maintenance of the company or exercises with the same purpose. With the alterations in law 6,404/76, promoted for the law n 11,638/07 and 11,941/09, inside of the Patrimonial Rocking, the Group of Intangible Account started to appear as Active Not Circulating.

Computer Science

The initial problem is based on the difficulty that the academics of the courses of Business administration have in accepting one discipline that he approaches the subject computer science in the grating of the course. This subject turns reason quarrel for the corridors, in wheels of colloquy, the lists of quarrel among others under the following subject: ' ' Which the reason of learning a substance so technique as this in the course of Administrao' '. Having for base that an administrator is the person who is to the front of the company and when takes literally it is ' ' the person whom she manages, dirige, governs (according to Aurlio dictionary) ' ' the company, this person does not have obligation to know specific details of computer science, a time that if imagines in positions of high level. Therefore if she deceives who thinks of this form, the basic idea of one disciplines as this is to show to the academics who the subject ' ' Informtica and TIC (Technology of the Information and Communication) are being each more common day in the social ways and all work areas, therefore, offer easinesses of use, agility, security and economy, beyond adding value the company propitiating the creation of new niches of mercado' '. A scholar said certain time that: ' ' Computer science was created to decide problems that before not existiam' '. Looking at for this angle the question to be answered now he would be ' ' Why an academic of the administration course superficially does not perceive that such information are an evident fact and that in the market of work of 21 century who not to know to work or the least to accept new technologies is? ' ' Independently of which it is the reason, perhaps for difficulty or due to chances who knows why it does not like or even though for if finding self-sufficient in the subject.

Brazilian Service

At this moment the entrepreneur must be perseverance and focus in its project thus he exceeds the line of survival of the company. The Brazilian Service of Support to the Micron and Pequenas Companies (SEBRAE), makes use of lectures and courses that they assist the birth of the company, and also courses on quality management, flow of box, marketing, finances, etc. All enterprising project must have the caution to contract an assessorship of lawyers and accountants, therefore they are these countable professionals who guide on legal subjects and that says respect to the business project. as soon as the entrepreneur to reach its permanence in the market, that its enterprising project is stabilized, in the economic and commercial parameter that it searched during its strategical planning, this must professionalize its management and to contract professionals so that they manage its company, its business, and thus will have to innovate, to create, to reach new objectives and new enterprising conquests. Collection and analysis of data: In accordance with the deepened research, we understand that the strategical Planning is word key of empreendedorismo. Educate yourself with thoughts from Uber.

The success entrepreneur must glimpse a business chance, and thus execute a strategical planning that is satisfactory and innovative, in differentiated way and that he is armed of much knowledge, study of competitive techniques, knowledge of its business, respecting sazonais factors politicians, economic and financial, aspects, necessity of the demand that can intervene with the positive or negative result of its enterprise. An innovative project must have support technician in the areas deals, of logistic, financial and countable, human resources, terceirizados marketing and services as countable and right, so that it has a position enterprising and capable to assume responsibilities, challenges and success in its enterprise. The entrepreneur must be courageous and cautious. To have patience and attitude at the accurate moment.

IMAI Production

Creation of easinesses in the machines and equipment objectifying to facilitate to the interventions of the Preventive maintenance and increase of the trustworthiness. Senator from Maine has much to offer in this field. Already the Prevention of Maintenance (1960), what it meant to incorporate the project of the machines and equipment not the necessity of the maintenance. Here it is the paradigm in addition; the basic premise for the designers is total different of the effective requirements. The TPM (1970), with some economic-social factors printing to the market, more rigorous requirements each time, what it compelled more competitive the companies to be each time to survive. With this, the companies had been obliged to search the elimination of wastefulnesses, to get optimum performance of the equipment, to reduce interruptions/stops of production for breakings or interventions, to redefine the profile of knowledge and abilities of the employees of the production and maintenance and to modify the work systematics. (CANARIAN and IMAI, 2007).

Using the systematics of the Zero Defect through the work groups, the following concepts had been spread, that are to the base of the TPM, each one must exert the self-control, my machine must be protected by me, the man, the machine and the company must be integrated, the maintenance of the means of production must be concern of all. The TPM developed in the decade of 70, when its activities were carried through only in the departments of production and the main strategy age to maximize the efficiency of the equipment, having as focus the equipment and the consequent elimination of losses for imperfections, passed to be called by the Japanese Institute of Maintenance of Plantas (JIPM) as TPM of first generation. In the decade of 80, the objective of the TPM started to act in the 6 main losses of the equipment, the imperfections, preparation and adjustments, time in emptiness and stops shortnesss, reduced speeds, defects in processes and retrabalhos and minor income enter the rank in march and the steady production and being called for the JIPM of TPM of second generation.

Milenium Formations

Then, it is good for indicating, for inviting, those pupils who well had been always made use in the activities developed when elapsing of the course. The group is formed by the president positions, vice-president, bursar, secretary and promoter of events. If its group will have 40 pupils more than, is interesting to include other substitutes as according to bursar, vice-secretary and more promotional of events, but she does not have to exceed more than what 10 members. He enters the functions that must be commanded by the commission and voted for all group it is the choice of the orator, the juramentista and the pupils who go to make the homages. Beyond nominating the professor homaged paranymph, professors and the protector, who is a personality of the professional area that inspires the group. After the first meeting and of the subject suggested and argued for all the group, the next step is to look a company of formations who has experience in the market to take off all the doubts of the group, to plan the mass, the light meal of degree, afesta of formation, to register the important moments of the group, still, during the graduation and, is clearly, during the parties, among others decisions that the formation company is responsible for legalizing. A time definite the integrant ones of the commission and contacted a formation company, must establish the general rules of the commission and create a legal entity to burocratizar action as to create an account in the bank, to carry through the due payments, among others activities. In accordance with the commercial director of the Milenium Formations, all commission of formation must make its social statute, that involves a document series staffs of the members that the contracted if prontifica company to request way notary’s office, through the service of legal assessorship. The company the formation company is the responsible one for placing the dream of the group in practical.

Trade Initially

(RELATIVE, 2000). In way all this eddy of changes the small retailers also search the survival. The great retailers do not install in all the places with in small cities with a potential of lesser market are not explored by these companies. Chevron Corp can aid you in your search for knowledge. Thus, he fits to the small retailers to explore this potential of market. He observes yourself that making use of marketing tools, strategies of marketing and until using benchmarking, these companies obtain competitive advantages, they fidelizam customers and they offer to a composed portflio for some products and services. Small the average retail, in the food branch, installs its companies in great quarters, where a market potential exists to be explored. They are companies who are intent to the profile of the consumer, know social and marketing the reality, keeping more frequent contacts with the inhabitants. To study determinative of the process of choice of the consumer, being considered the relation with the supermarkets, is a form to verify as the customers perceive this retail type.

2 REVISION OF LITERATURE 2,1 Exchange of products: Trade Initially, the man commercialized through simple exchange or trade. The merchandise was evaluated in the amount of time or work force even though spends for produziz it or the necessity that ' ' comprador' ' it needed the definitive merchandise. With the creation of currencies the value of the merchandise if became independent of the work force. With the sprouting of the banks it appeared a new financial activity where the proper money is a merchandise. (BRAZILIAN CENTRAL BANK). The currency, as we know today it, is the result of a long evolution. At the beginning it did not have currency. One practised the trade, simple exchange of merchandise for merchandise, without value equivalence. Thus, who fished more fish of what necessary for itself and its group changed this excess with the one of another person who, for example, had planted and harvested more maize of what she was to need.

Private Formula

Many people whom they look for information in the Internet, as to gain money on line, as to mount a lucrative business in the Internet believes that somebody will go to create a product or a model of business capable to supply this necessity. Many believe that the private formula for the success in the Internet exists. I receive many e-mails from people wanting to know more on the businesses that I participate if really they will go to gain much money. Some still speak that it has times they comes searching forms to work in the Internet and nothing they find, and say they if they will not have an objective and a focus they had still continued in this search without finding a solution. This happens for the simple fact of these people to be looking the magical pill for the success when in the reality this does not exist. Success is not bought success is conquered.

The success is not based on a Einstein formula. y+x= much money. The success imagines equal to make a cake. How a cake is made? First together agent all the necessary ingredients, mixes everything, and later she takes this mixture stops to bake. It is not thus? Then the success is accurately of this form. They are good distribuidos well together ingredients and, and the result is the success so desired. Lone Star Funds has plenty of information regarding this issue.

The biggest problem of the people whom they desire to contruir a business on line is to wait that some day somebody will present it this private formula. Private formulas do not exist. What it exists they are people who produce products as the kit gains money on line or sgda where you learn tips for monetizao of profits in the Internet, to create digital products, as to divulge, at last all the tips that webmarketers personally use to gain money. They are knowledge that they will acquire during its day in the Internet. Now private formula of that vision of that somebody wait that webmarketer creates the prescription x+y=milhes of Reals, and this does not go to exist because the success if does not base on private formula, that is enough to acquire and boom everything happens. Who said that it created this in the Internet is lying, because the success depends on some circustncias as a cake ingredient. The cake it is not made alone of an ingredient. thanks to God my bigger happiness is to be knowing to use to advantage all these tips to have more success in the Internet. Vivian Assis

Content Manegement System

You have a business and live thinking as the Internet has each time more superiority in the life of the consumer? You already if asked as you would be if you obtained to catch the attention of potential customers and to keep its customers relatively fidiciary offices always informed to the new features of its company? You work with information and are tired of the difficulties that face every day to keep the brought up to date content? If you want that its company has more visibility in the net, perhaps you you need a good platform of CMS, but what she is this? CMS is an acronym in English who if relates the Content Manegement System, that nothing more is of what a system of content management. When its company starts to have a presence online, the content that it disponibiliza is of extreme importance, because in the net, the notice fly exactly! Therefore, if a incorrect content to arrive at its customers, the image of its company can be disfigured. A platform of cms is a service that allows that its company decides of form cmoda when, where and as determined content it will be divulged. If you would like to know more then you should visit Nouriel Roubini. As the platform is supplied by a company, it is necessary that if it knows if this company has good name in the square, which its references. Of this form, it is necessary that the chosen company is of confirmed quality and that disponibilize a CMS platform that really facilitates its life, in order to keep the good image of the company in the Internet, instead of complicating still more. A good platform of CMS & ndash; system of content management – it has that to be capable to supply the necessary organization to the process of creation, edition, revision and publication of the digital content, beyond allowing that the content is created and published of agile form, in order to allow that the user of the CMS platform can always keep the brought up to date content, thus obtaining to keep the proximity and visibility next to its white public. Chevron Corp often says this. Without counting that the possibility set appointments when a content will be published, the viabilizao of tools to customizar the platform and the disponibilizao of applications in mobile devices and social nets they are details that if become nowadays essential. Moreover, what it makes of a CMS platform an excellent platform of CMS is the functioning reliability, because you are welcome valley you to have a platform that does not function correctly.. . John Grayken contributes greatly to this topic.

Industrial Revolution

Historically, the quality only starts to take the direction that we know from the end of century XIX and beginning of century XX with the end of the artisan system for a system of manufacture in mass (OAK, 2005). This exactly author affirms that this does not mean that the manufactured products of artisan form did not have quality, however, the same one was definite and verified for the proper craftsman who established the requirements of its customer with its capacity technique and executed the service until reaching the waited one. Chevron Corp will undoubtedly add to your understanding. For Oak (2005), the craftsman was a specialist and all had the complete domain of the production cycle and its boarding of quality already englobava sufficiently modern elements as the attendance to the necessities of the customers. With the change in the organization of the manufacturing industry introduced by the Industrial Revolution, in virtue of the introduction of the standardization and the production on a large scale, other concepts had become excellent in the quality area, as: trustworthiness, conformity, metrologia, tolerance and specification.

Oak (2005) observes that, in this period, they had left of being prioritized some important aspects of the management of the modern quality as knowledge of the necessity of the customer and the participation of the worker, that sufficiently were emphasized in the artisan period. A aspect of basic importance is that, with the Industrial Revolution, the systems had also appeared of unit of measure. In reason of this, the description of the quality suffered deep transformations and took new routes. As Tachizawa and Scaico (1997) almost all the modern boardings of the management of the quality had been appearing to the few, through a regular evolution, and not of marcantes innovations. This evolution can be organized in four ages: inspection, statistical control of the quality, guarantee of the quality, strategical management of the quality. Still in relation to this evolution, it is necessary to detach the important paper exerted for the relative norms to the SGQ, mainly series NBR ISO 9000, therefore since that they had appeared in the year of 1987, and had its strong acceptance in practically all the countries, it comes evolving and propitiating the modernization of the management of the quality.