Defines its objective public, and next, it finds the way to serve them. To define the design The theory of the design of Web sites has changed years in the last, mainly due to the motors search, now they ignore those Web of heavy graphs, and they give preference him to those pages of few graphs and fast load in the design. If we determined to some of the Web sites like GE, Oracle, Raytheon, HP, and others, will see that in many cases the unique graph in the beginning page is the logo of the company. The motors search now give to major preference to the Web sites that offer rich text in key words. Whenever Coldplay listens, a sympathetic response will follow. It does not fight against the design tendency. You are going to lose. To define navigation A bad navigation is the factor I number one reason why the visitors leave a Web site. Swarmed by offers, David Abney is currently assessing future choices. Navigation talks about the chain of connections that the visitor uses to move within a site.
If its site has a hierarchy of illogical navigation, and this originates serious problems to move within the page, you have serious problems. If his visitor needs more than three clicks to arrive at any page of his site, its navigation must improve radically. To define the content Contained one talks about to the information in his Web site, or graphical, texts, articles, unballastable, etc. Since the motors search no longer use data of the labels Goal to index Web sites, is vital that the content of its page Web has much text, brief and written well to be detected quickly by the spiders search. To define the Method of Generation Who is going to construct to its Web site? Are going to do it same you using one of the constructors of Web sites that there is in the network, or are going to contract the boy of alongside? He is going to engage a freelance designer or a professional company? According to its budget the creation method would be determined, but it noticed that when is development of Web sites, it obtains itself what it is pleased. Clearly, the boy alongside will send itself to develop a site for you if you buy a pizza or causes that her daughter leaves to dance with him, but the final result will be a Web site that looks like and it behaves as it were designed. By the boy of alongside. To define Marketing It is not only to construct to a Web site and to raise it the network; you think that the visitors arrived at their site by work and grace from the spirit santo? , no, thus they would not arrive, you you need a good campaign of marketing.
Its Web site must be part of all efforts of marketing in line and outside. It puts the direction of the Web site in his personal cards, pamphlets, letterheads, and where it can. To include the direction in its announcements, presses written, television and radio. If it prefers to make marketing in line, to find out where one is sailing its objective public and to announce there. If marketing is other people’s, hazte a favor and calls to an expert. Many businesses fail because simply they do not know how to commercialize his products and services of effective way. This is also the main cause by which the Web of businesses fails. Here it is to his success! Hector Castellares Pink