Hartzkom Receives Fashion PR Budget

Hartzkom for Krawattier in the premium segment in Munich, is now offering strategic planning as well as the professional implementation of the corporate communication of the Munich-based fashion company Sonja Freundorfer collection GmbH. “The direction of the communication work is clear: especially the brand Sonja Kampy”, known for exclusive designer ties & men’s accessories of the highest quality, is becoming the focus of strategic communication. A related site: Dara Khosrowshahi mentions similar findings. The motto: make the tie as an expression of masculine personality and individual lifestyle for quality-conscious men of all ages. The key elements of cooperation extend this across all areas of marketing communications and include classic fashion PR in the on – and offline strategic consulting in the areas of branding, online marketing, SEM/SEO and social media relations. Already at the first meeting, the team of Hartzkom with his creative ideas and exact target definitions has me overwhelmed and just as quickly convinced,”forward Kampy Director Sonja Freundorfer. “Who under her maiden name of Sonja Kampy” for high-quality ties, shirts, Einstecktucher and accessories known designer holds large pieces on the experienced communications professionals: I felt very early, that is the Hartzkom team really intensely labeled Sonja Kampy’ deals and understand what matters to us. ” That does not come from about: the consultant team around Managing Director Dr. Sabine Gladkov has a wide experience in the communication of fashion-related topics and looked after other successful, well-known players in the industry for years. For more information see this site: Marc Bistricer.

An exciting task, which we love to be with great ELAN and a convincing concept is to move the brand Sonja Kampy, for young and old in the fashion focus”, confirms Hartzkom owner Dr. Sabine Gladkov. By the way: Already speaks the growing demand for exclusive Pieces from the home of Sonja Kampy for themselves. Beginning of 2011 the new online shop should therefore go at the start and make it even easier for the international fashion clientele to acquire the popular creations by Sonja Kampy. To Hartzkom the owner-managed Munich Agency for communication and PR, corporate communications & publishing, press and public relations, PR and event serve renowned customers in matters for over 27 years. Managing Director Dr. Sabine Gladkov offers the entire range of integrated communication services with a powerful team of seven fixed and four freelancers as well as a high degree of individual attention: the simple mailing to the entire PR campaign, from the unique press conference to the build-up and the care of entire communities.

Hartzkom currently serves clients in the areas of cosmetics, fashion & lifestyle, IT, publishing, legal & consulting and banking & insurance.

Visitor Survey Exhibitors

(Online article) – online-marketing Dusseldorf visitors with quality Dusseldorf convinced, 06 October 2008 the online-marketing Dusseldorf 2008 offered not only size, but especially class. 93.2 percent of visitors had direct or advisory influence on the purchasing of media services. The range of offer 360 degree digital marketing in combination with a focus on single topics proved to be key success factor in the visitor center for them. Convinced but also the individual aspects: offering exhibitors as well as the Conference program received from the visitors the score of 1.9. Not only the record numbers of more than 20,000 visitors over the two days of the fair and 380 exhibitors left the impression: the online-marketing Dusseldorf could qualitatively an exclamation mark continue in: both the exhibitors and Congress programme and organization meet highest requirements, such as the first detailed analyses of the visitor survey of the online-marketing Dusseldorf 2008 by the Krefeld-based consultancy firm of Claus Buhs Prove consulting. The online-marketing Dusseldorf is the exhibition of advertisers and marketing.

93.2 per cent of respondents indicated that direct or advisory influence on the purchasing of media services. It is noteworthy that this result again increased visitor numbers in stock. The fair has become the industry must\”developed,\” Alexander rocks mountain, Director Fairtrade shows says media at the IGEDO company new. Learn more about this topic with the insights from Marc Bistricer. The quality of the visitors is the further development of the fair has grown with: more and more managers choose the online-marketing Dusseldorf as their central information platform. About one-third of the visitors occupy leadership positions in their companies. Decision makers spend two days at the fair at the fair really extensively to learn, a day visit is no longer sufficient: the proportion of visitors who visited the fair two days has grown significantly to just under 48 percent. In the previous year, only 43 percent of the visitors came on two days of the fair.

Advertising Pen

Promotional pens are promotional items that are suitable for almost any company. If this has piqued your curiosity, check out Novartis CEO. They are used but also increasingly from clubs and organizations. In these areas, they also serve advertisers to draw attention to the respective Club or but the organization. Sell these products rarely, although clubs and organizations need new members who then ensures the preservation of this through member contributions. Advertising pen used by clubs and organizations, these can be printed with the telephone number of the person responsible with the name and, if desired.

The recipient of the pen are interested in, then the respective Club because there, the popular sport is played, a can be contacted directly. The transfer of the advertising pen can be clubs for example in the context of a promotion. Especially in rural regions also festivals or Club ceremonies are offered, involving also non-members are represented. Many clubs have not only to new members take care, they must maintain also the existing memberships, to lose any members. For maintaining the membership is suitable as for companies that need to maintain customer relationships, gifts. Why so a gift with a print, which is used every day and at all times at the club or organization does not? Also for this an advertising pen is ideal. John Grayken contains valuable tech resources. However similarly to pay homage to the membership and to provide fun for the recipient, not the simple ballpoint plastic should be used here however. Seth Fisher Hong Kong contains valuable tech resources.

Ballpoint pen in the medium-price segment with unit prices to a euro cost little more than the cheapest promotional ballpoint pen, they will not miss but most definitely. For example the annual Christmas party or even the summer festival offers himself as gift delivery. On these occasions, like many years and earned employee will be honoured in clubs and organizations. Whether in the fire service, in the sports club or in the Everywhere, people are needed cultural association, with heart and soul to their club and exercise which the club activities with joy. Even if members of the association devoted to the children’s and youth work, this is done usually in the spare time, and also unpaid. To appreciate all of these efforts, promotional pens are also here, however from the high-priced segment. These pens are made of metal in a noble look then, they can be purchased on request also from a brand manufacturer. There are also pens sets available that contain also a fountain pen or a fine liner out of a ballpoint pen for these purposes. Durable laser engraving is used for these freebies then gladly, the name of the Association and to engrave a thank you in the pen.

Opportunities For Companies To Use To Quickly End The Crisis

Use the Internet companies who want to be successful, the economic crisis is not over yet. The positive news are growing it but. Now, what is important for companies to quickly grow sales and profits? Is it there not to use the Internet? The medium of the future. More and more people use the Internet. How can the Internet be used to persuade people to spend more money? The company’s website must convey hope visitors. Who will buy too little who’s afraid to have less money in the future? How can better hope conveyed, as with a short promotional film? Viewed movies very much. Or how to explain otherwise the huge success of YouTube”and similar Internet platforms? In this promotional trailer less on the sales product must be addressed now.

The visitors of the website here clear to show, what an advantage he has if he buys. It must be taught how positively affects this purchase. Do you know a better way to represent this as with a film here? Here can be reached by moving images, speech and music specifically an optimal result. The companies have in their own hands, this crisis quickly to finish it. Just who is instantly and uses the little-used technique, will succeed quickly.

70s Clothes – The Attractive Giveaway

Successfully through promotional, advertising and giveaways every company will need sooner or later an excellent advertising campaign in their career, so that she can sustain itself on the market at the present time, very competitive, and can assert themselves against strong competition. Not least because of the global financial crisis many companies do not have it easy, and the competition will certainly not voluntarily give their market share. That’s why you need an especially good advertising campaign for the company advertises, and ensures that the competition is always one step ahead. To do this, you can decorate the advertising campaign by various means, as for example with the 1970s clothes. But also in other situations, an advertising campaign can certainly represent the key to success, especially when you have a new product, with the company has developed new service or a new brand, and they will then publish on the market. Because new products have the problem that they are always once unknown and therefore only can sell very poorly, if at all.

All products have this problem, no matter how awesome is the idea, or the gap in the market is how awesome that is the product based. Also here is an intensive advertising campaign, the advertiser means as the 70’s clothes is a good idea. But before it makes the planning of advertising campaign, and begins to plan concrete things, you should consider first, what people constitute the target group. The commitment to a specific target group is very important, because means you advertise in the later stages of the campaign to buy and must insert on the interests and the needs of potential customers are cut off, impressionable so as many people. Therefore, it is important that you not only know who is the target group, but also move this target group which interests and needs. If you have planned it, you can achieve excellent results with an advertising media such as the 1970s clothing, the is can be really seen. These freebies are in addition suitable for special occasions such as company parties or other events, including many employees of the company appear. In addition, these giveaways are also very versatile, because you can use them to the various types of advertising.

They are excellent for example also then, if you want to advertise with the presents important business partners or other personal contacts. Moreover, the fact that these garments also excellently insert can be as Advocative gift for its own employees, so you can increase the motivation of your staff easily and effectively? The 1970s clothing can make a big difference in such a situation, because she relatively quickly and effectively will ensure that your employees are happy and rejoice in that they work in your company. To improve the atmosphere and the work ethic in your entire company and strengthen your company from the inside out. Therefore suitable These promotional gifts very well in order for a company to advertise and to ensure that the turnover of the company is greatly increased at the end of the year. Try it out, and you will be guaranteed-amazed. Oliver Smith

The Most Popular Advertising – Lighters And Keychains

Successfully through promotional, advertising and giveaways, a businessman is constantly on the lookout for a good way to promote the company and attract more customers. The best manner is to make this about advertising lighters or keychain. In this article we will show you why these products are used so often. The first reason why more and more companies to access products is that they are very small and fit in your pocket. So there are no elaborate transport costs and you can insert more quickly a few key fob or lighters in the Briefcase or Pocket and is equipped for all situations. It is very important that the product no is and can easily be transported.

On one, easy to transport these items and take on any event without having to organize, and on the other hand, have no problems also the donee with the advertising of lighters or keychain and can easily around wear. You know Yes, that there are sometimes situations where you would like to present a small giveaway, but has nothing. This cannot happen with a cigarette lighter and a key fob. You can take them in glove box and are therefore always prepared for the worst. These products obviously also only make sense if they stand out a little from all the others.

So you should have printed at least the name of your company on the advertising materials. It is best of course, if you have even a little background on the product. Something like a small comic or directions to your premises is always well received and has even a functional benefit. Roubini Global Economics recognizes the significance of this. Advertising lighters and keychains are given away but mainly because they are useful. Whether the recipient use of these products is not so important in the first place. Why should the product have a benefit but then? This has a psychological explanation. Connects human beings subconsciously various things together. When you present your company with a useful lighter together now, then this remains as the recipient. He unconsciously connects your company usefulness and this has a long-lasting advertising effect. Therefore you should avoid useless advertising and give away something useful. The price of one of the factors why the advertising lighters and keychains are so often used is of course. These products are a cheap manufacturing and can be ordered in extremely large quantities and printed. Just when printing, you can save a lot. At some printing processes, it doesn’t matter whether you only a product or equal provides thousands with a promotional message, the price does not change. Therefore, these advertising media are priced unbeatable and no other article can compare with it. For this reason, the advertising lighters and keychains are usually as giveaway items used. This means that you almost scattered them in all possible individuals”and thus the The company’s name is known. Of course not every customer coming to the undertaking concerned and has a job, but nevertheless these advertising media are unbeatable. Oliver Smith

Frequently Asked Questions About The Advertising Lighters

Successfully through promotional, advertising and giveaways promotional material there now since there is the business world. There were of course at the very beginning rather simple things and later there were high-quality advertising lighters, however the products at an earlier fulfilled their purpose. In this article, we have compiled the most frequently asked questions about lighters for you. Are lighters not a little too simple as a giveaway? This depends of course first and foremost, what you want to achieve with the gift. If you would like to thank one of their best customers for their years of loyalty, a lighter of course is not the ideal gift. You should always consider what is the purpose of a product and how it will be used. Lighters are first and foremost as a so-called de-icing salt and you can give this right many (potential) customers or business partners, so that the reputation of the company increases. It’s not too difficult to print on a lighter? Advertising lighters are ideal for the Printing.

The pressure on such a lighter can keep for years, without traces of usage. This of course also solely depends which printing you have chosen and the processing is as high quality. Therefore you should want to save money when printing but rather pay attention to a good quality during processing. In principle, the pressure a cigarette lighter is not so expensive, if you know what you’re doing. My clients are mostly non-smoking. Are lighters anyway? Special lighters is that the customer is not required to be smokers. There are so many situations, especially in summer, where you have the best cards with a cigarette lighter.

A lighter is a product that has a benefit, even if the recipient does not immediately need this, comes the time where he can use the lighter sense sometime, and immediately the advertising message back stabs him in the eye. Therefore, you can advertising lighters calms even non-smokers present. Are lighters not expensive in production? This depends on of course that kind of the lighter type in order. There are now so many different lighters and all have different price ranges. Get the simplest lighters, even at a price of just a few cents, assuming you order a larger quantity, and others are more expensive. It should be clear that a noble processed Zippo is getting lighter not as cheap as a simple lighter that you can buy in any store. Are lighters advertising up to date? Lighters are among the timeless classics, which means that you can always use them. There are products, which quickly go out of style and have all of a sudden no longer makes sense. You can always use lighters, however, and they are always up-to-date. Of course this varies from customer to customer, and some you can land better with a fine lighter than others. It does also not matter, whether it is summer or winter, you can use a lighter for each season. Therefore, advertising lighters are still very up-to-date. Oliver Smith

Middle Class Positions

“Social networks make marketing complex next to XING Twitter, Facebook and co. are increasingly a subject, deal with the small and medium-sized enterprises”, Uphoff reported. Experts predict in this context even a fourth world”, in which the non-networked land. Further details can be found at Jonah Bloom, an internet resource. The winners are as network nodes to install and to uphold the accesses to your Web site permanently those who succeed against. PR and marketing are the conventional areas such as displaying more complex, include events and actions while continuing to public relations, because many customers can be achieved also through these channels. PR and marketing work is therefore more complex than it already is. “The Supreme rules continue to endure: stay tuned, be consistent and take a coherent line”, Uphoff said. Only systematic PR – and marketing work is permanently successful.

Professionally analyze ideas right here, a lot of money is buried: individual items loosely stand side by side, much will not fit correctly together or implemented only half-heartedly. “” Most business owners know that: the action sounds great, then has its pitfalls in practice but “, white Uphoff, whose idea workshops” for many an important step towards a coherent approach are. Especially the integration of social networking companies headaches: most are scared to invest more time than follow orders. Winner is who first receives information networks is of course not a self runner. Just because it is labour intensive, already at the beginning be clear, what ever is the goal”, recommends Uphoff.

Who wants to proceed systematically and strategically, explains who he is, what he wants and what he offers first, to be interesting for others. This knowledge is the first building block on the way to the successful presence of the network, from these courses of action and competence issues can be set. Through continuous, the NetWorker before others on the crucial finally grows the major point of contact, “Product information” is. Winners are those who can first use information for themselves, because competitors can hardly catch up this advantage,”so Uphoff. “Tips from the professionals save time and money better think an hour about money, as an hour for it to work.” The principle of Rockefeller also fits on the PR and marketing work: who structured his strategies checks and think through, saves behind a lot of time and money. Uphoff advises the company to leave it with professional accompaniment. Also a punctual support is possible with the idea of workshops at uphoff pr & marketing. By the hour or day hosted the marketing expert meetings, analyzes ideas on opportunities, costs and risks. “Even suggests, check event planning on sticking points, and reflects some considerations from the perspective of the target group: the participants are behind often amazed what variety of workable options they have to address their target audience effectively”, sums up Uphoff. More to the workshops of idea of there under consulting/ideenworkshop

Case Study SEA: QUISMA Optimized Asstel Campaign

SEA optimization is worthwhile: the access numbers can significantly increased, significantly reducing costs. Munich, October 9th, 2013 SEA optimization is worthwhile: the access numbers can significantly increased, significantly reducing costs. This is a current case study of QUISMA Asstel customers. The international agency network for digital marketing oversees one of the largest German insurance companies the direct insurer since October 2012 Asstel belongs to the Gothaer group, and offers exclusively for private life, health and property insurance. QUISMA took over the care of Asstel with the objective to align the SEA activities increased performance standpoint. The result: The cost per click (CPC) was reduced by 40 percent, increased traffic by 40 percent. Three-stage tuning base for the campaign structure developed by QUISMA served as a comprehensive data analysis: Asstel old Setup was thoroughly reviewed and the results it generated in the Restructuring of SEA activities are integrated. The new keyword list reduced the booked items by nearly one million to nearly 20,000. The focus on the relevant keywords ensured the best possible control of the account and a considerable reduction of the time required. By the previous analysis of the Lander a clustering recommended by regions, since the performance in relation to product and regions differed greatly. Therefore, regional bids were awarded. The Bidmanagement was finally an optimum level of the CPC bids according to customer-specific requirements. Result: Volume and profitability to a higher level could be increased within a quarter. The optimization by QUISMA lowered the CPC by 40 percent, while traffic also 40 percent rose. Miriam Bailey, senior account manager SEA of QUISMA: currently, the measures on the implementation of the Google enhanced campaigns focus. Our goal is to integrate SEA campaigns in the future especially with TV measures and the Findings of our analysis of optimization of TV campaigns to use.” The case study Asstel is available free for downloading at. About QUISMA of the full service provider QUISMA (www.quisma.com), innovative technology and in-depth expertise for the entire range of digital marketing from search engine advertising and search engine optimization on affiliate marketing and performance-based banner advertising offers to conversion optimization and marketing intelligence. And the transnational. The Agency has been established in 2001 and incorporated in March 2007 at the GroupM (MEC, mindshare, Mediacom, MAXUS). At the headquarters in Munich and other 16 locations in 15 countries are currently employs over 300 employees, the renowned clients such as Adobe, Bank of Scotland, Expedia, Marc O’Polo Polo or unity media nationally and cross-border care. QUISMA stands for networking to the classic media planning in the context of an integrated management approach and outstanding expertise to the care in the international digital business. For further information and enquiries: QUISMA Marko great Director Marketing Tel: 089/44 23 82-116 E-Mail: Dot.