Amarok Germany joined the German dialog Marketing Association and is committed to its quality standards and honor codes. Mike Gianoni spoke with conviction. Amarok is a self service email, to maintain mobile and social media marketing provider that lets agencies and companies, the contact with their customers and to acquire new customers. Finally, email marketing is the most successful direct marketing tool today. Senator Angus King contributes greatly to this topic. Although the abuse is growing with increasing growth of E-Mail Marketing. Mike Gianoni brings even more insight to the discussion. Click Microsoft Viva for additional related pages. Spammers find new ways to take advantage of this effective marketing tool for their own interests. The further abuse to attacks, the greater is the need to protect their own reputation. Amarok has always been strict anti-spam and privacy policies and can be that now has a membership of the German dialog marketing short certified association, DDV. It’s believed that Spencer Stuart sees a great future in this idea.

The German dialog Marketing Association is the largest National Association of companies of dialog marketing sector in Europe”(see DDV). He serves as a communicative Interface, because it represents the interests of service providers and advertising companies of throughout the direct marketing industry. As well, he is committed to a meaningful privacy and continues both for the needs of the consumer as the economy. With our membership, we would actively support the quality standards and honor codes of the DDV in the area of consumer protection and data protection. High quality, a trusted handling of data, as well as the creation of a responsible customer dialogue for us is of top priority.” Nadja Lasker, country Manager Amarok Germany. Membership ensures customers, professional services in the field of email marketing, as well as the latest data protection compliance. Through the membership in the DDV Amarok wants to offer its customers even more efficiency, quality and protection and kept the increasingly important communication tool of email marketing by constant exchange of experience at all times up to date.

Print prices fall further and further. There is no end yet in sight. Who 5 years ago, on pages of the printers, convinced the pressure was observed, could no longer fall, is in the meantime been convinced harshly otherwise. In the win as the “new media” on ground, lose it every other year that passes the old (print) media. The economic crisis was ultimately only there as an accelerant and lowered the pressure rates in many print products again dramatically. Believed to be the “prophet” in the graphic arts industry, so around another 2,000 printers in Germany will face in the next 5 years out. So how is the medium-term future of printing prices in the face of such forecasts look like? Agencies, producers, publishers, industry and public institutions now compare the print prices in almost every procurement. But differences of 100% or more, the print prices on the agenda are wonder.

Just advertising agencies are the Increasingly encouraged customers to compare even printers and printing prices. Absolutely equal specification, come as some printers in a State of emergency of Declaration of, after you have placed your bid. Price differences of up to 800%, as it has already happened in some cases, even the most loyal and most loyal print buyer is wiser and begins to look outside the box. To explain this pressure prices no longer. The printing customer of present, must almost on every job again “won” are. The “automatic procurement” to the master printer is history. Understandably, the nerves in the face of such economic circumstances at those responsible in many printing blank. Spreadsheet programs and contributions play, already almost out of necessity, increasingly a subordinate role.

The rule is that the “market” makes the price and just this market seems no rules to know more. The necessary machine capacity utilisation is aimed at the price of printing, a dangerous Bill, which sooner or later no longer goes on, as the numerous bankruptcies of printers make it depressingly clear. But, buys on the customer side, printed always and only about the price of the print, is sometimes a risk should not be underestimated. “The cheapest Jakob” is not whatever the optimum printing for the upcoming print project. The difference is great and often affects the quality of the printed matter. Intended use, production and demand for the printed matter, should be at least at “Eye level” with the print price, if it is important to select the correct printer. It even understands printing to be reduced in turn not only to a “supplier”role, but as a solution provider and media partner in BBs perspective to put the “pure pressure price” as the sole criterion, loses some of its importance. “Pointed calculated”, will need to be once he. Klaus Wenderoth

Practice tips email marketing 2.0, expertise in concentrated form. The renowned expert for email marketing Dr. Torsten Schwarz brings his new book on the subject of practical tips in fall 2009 email marketing 2.0 “, in which involved many companies with their expertise. Auch Cruiser dialogue Marketing GmbH is one of the companies that give away their expertise of the email address extraction in the B2B of readers. Email marketing is one of the most successful advertising material, especially since it is a widely used and used medium, that in addition has an unbeatable cost-benefit ratio? Thus, readers of this booklet get professional solutions by businesses to E-Mail Adressgewinnung, integrated delivery systems, and campaigns. Practice tips email marketing 2.0 is now the sixth reprint. Overall, the offprints have been downloaded over a million times. Therefore, a free download of the 52 special issue to the pure trial is under PDF/practice tips E-mail-Marketing2.pdf available for all inquisitive. Cruiser dialogue Marketing GmbH am Hambuch 18 D-53340 Meckenheim Tel.: + 49 (0) 22 25 / 83 93-0.

The traditional brand of Margon presents new on the basis of a classic of the Dresden advertising culture the traditional brand Jean revives the neon sign known beyond the city limits at the Jean House now 50 years after their appearance on the new. The brand uses the historical typography and stylistic details and integrates them into the current communication. For other opinions and approaches, find out what scholarship program has to say. Searches were carried out in connection with the neon system gave rise to. Before the turn of the nights were lit in Dresden by around 300 neon signs like that of Jean. They brought color into the sadness of the city image. Also in Berlin, Leipzig and Pirna, the traditional brand had similar systems. Today much of which no longer can be seen, only the Dresden plant was placed under monument protection cultural property and restored.

Now the cultural history in the fresh form as the advertising campaign comes to life again. “Over the years Jean has become like any other mineral water a part of Saxon history and closely linked to culture, landscape, and the people of the free State”, explains Paul k. Korn, Executive Director of the Fountain added: so also is years up to the 1990s used claim ‘ Margon. “sparkling fresh.’ many Saxons is still today a term.” But Jean again picks up not only the slogan from the neon sign in the new campaign. Also the used font from the 1950s and the stylized tingling, which the brand already coined in the 1930s, are reinterpreted and stocky with sizzling regional motifs.

So, the parachute jump in the Saxon Switzerland or the motifs on the Dresden Elbe meadows and in the concert hall make a fascinating contrast to the historical roots of the brand. With the reference to the traditional appearance and the historic neon sign succeeds in Margon, to live on a part of the cultural history of Saxony. “Moreover, the Saxons to be regional motifs located recognize”, says the Managing Director of traditional brand.