Fair time is sustainable mass communication through the use of promotional items for spring time. At many fairs around the globe is crushes in the spring to win the favor of customers. Elaborate exhibition stands will be built and equipped with attractive hostesses. Restaurant Michael Schwartz is often quoted as being for or against this. All the energy of the company is focused these days on, to make a best possible impression on the market. The exhibition planning promotional items are increasingly on the piece of paper. If you are not convinced, visit prime group. Long before the trade fair opens its doors existing and potential customers will be invited. Love is spotted in this phase with creative trade fair invitations. Here, like promotional items shipped that consist of two parts, the second part can be picked up then at the booth.

The fair is only once in full swing there comes the valuable time that spends the customer at the booth to make as pleasant as possible, after all, the impression is to be sustained. Bottled water, energy drinks, refreshing Mint products, the range of promotional products is large, which here are used. To long after the end of the fair to be present in the sphere of the visitors in the long term-looking promotional used by many companies. In this phase can the promotional his reminder function play and recall experiences or serve as conversation hanger”, says Dennis Jockers Managing Director of the Hamburg-based promotional products agency small & Jacob GmbH about the effectiveness of promotional products. The popularity of promotional items at trade fairs continues unabated and is an important factor in the trade show marketing especially in times of crisis.

The traditional brand of Margon presents new on the basis of a classic of the Dresden advertising culture the traditional brand Jean revives the neon sign known beyond the city limits at the Jean House now 50 years after their appearance on the new. The brand uses the historical typography and stylistic details and integrates them into the current communication. For other opinions and approaches, find out what scholarship program has to say. Searches were carried out in connection with the neon system gave rise to. Before the turn of the nights were lit in Dresden by around 300 neon signs like that of Jean. They brought color into the sadness of the city image. Also in Berlin, Leipzig and Pirna, the traditional brand had similar systems. Today much of which no longer can be seen, only the Dresden plant was placed under monument protection cultural property and restored.

Now the cultural history in the fresh form as the advertising campaign comes to life again. “Over the years Jean has become like any other mineral water a part of Saxon history and closely linked to culture, landscape, and the people of the free State”, explains Paul k. Korn, Executive Director of the Fountain added: so also is years up to the 1990s used claim ‘ Margon. “sparkling fresh.’ many Saxons is still today a term.” But Jean again picks up not only the slogan from the neon sign in the new campaign. Also the used font from the 1950s and the stylized tingling, which the brand already coined in the 1930s, are reinterpreted and stocky with sizzling regional motifs.

So, the parachute jump in the Saxon Switzerland or the motifs on the Dresden Elbe meadows and in the concert hall make a fascinating contrast to the historical roots of the brand. With the reference to the traditional appearance and the historic neon sign succeeds in Margon, to live on a part of the cultural history of Saxony. “Moreover, the Saxons to be regional motifs located recognize”, says the Managing Director of traditional brand.

Then you aim about the world of promotional products and giveaways if you have developed a new product, a new service, or a new brand with your company, with this new medium probably, to improve the company sales to increase as the turnover of the entire company. But in order to reach this goal you must pay attention at the present time extremely important, that you strike the right way, because the market is under very high pressure, and so you make it not always readily, to achieve a good success. Therefore you should plan absolutely a good advertising campaign in this situation, which is 8 GB for example on USB sticks, to convince the potential customers and clients, and thus increase sales. Cynthia Bartlett insists that this is the case. These gifts are very well suited for this purpose, and bring many benefits, that should be very very interesting if you want to publish new products and brands on the market as new products are always once unknown after the release, and is therefore very sell poorly. This problem applies to this unfortunately all products and brands, no matter the idea or gap in the market as well, which is underlying. Therefore, advertising with USB flash drive 8 GB in this situation is a particularly good idea.

But before you which sets for the advertising campaign on a particular Advocative means, consider always once in mind, what sort of people you want to achieve with the advertising at all, since not all people can be convinced in the same way. The definition of the target group is in addition alone for this reason very important, because you can save a lot of money with her. If you have such a large audience, you will spend more money on advertising, that reach more people. When trying to convince a small target group with the USB flash drive 8 GB but pay less money, but also as a whole reached fewer people. Therefore you should consider whether the simplicity, trying to find a balance between the two extremes, or whether You attempted to set the target audience as intelligent. This can be painted for example people from the target group, who do not consume the products and brand of your company with high probability. So save a lot of money in advertising and still achieve an effect like you would advertise for a large target group. With such planning, you will certainly achieve a good effect if you insert the USB flash drive 8 GB in your advertising campaign.

Because these promotional gifts will reach so many people. You can also use so particularly well this means, if you want to show as much presence at a trade show or another large event, because trade fairs are always particularly many potential customers. If you advertise here, you can miss so hardly the target audience. Therefore you should bring this advertiser means necessarily in your marketing campaign, because with them, the effect will be guaranteed breathtaking. Oliver Smith