Often there are editors in disagreement about whether a short sales letter with a lot of blank space is better that a long and detailed. The pros and cons of the debate are divided according to the following to what type of buyer are addressed? There are basically two types of buyers. 1. The impulsive buyer.This is the type of people cven very quickly and lack of time. Generally speaking, stops at the headlines and subtopics, they look at the photos and captions, and make a snap to make a decision. 2.
The buyer’s analysis.This group of buyers believes that the proof is in the details. They’ll read everything including the fine print. In this case it is logical that the sales letter deals with the needs of buyers regardless of its length. Let’s take a look at what you need to do to reach both the analytical impulsive buyers. How to get there. The impulsive buyer 1.
Use headlines and subtitles to get your attention. 2 Take advantage of the graphics that enhance your message. Photos different legends typefaces and shaded font sizes used negritResalta with shaded areas or bullets to the analytical 1 purchaser. Headlines, subtitles and graphics used for the analytical buyer as guides. Add the detailed information, the analytical needs of the purchaser under the appropriate heading, and you have a winning sales letter that guarantee the success. Inside knowledge of how it should react to your potential buyers, the key is to get your attention and will have extra income. The needs of the impulsive buyer and the analytical buyer overlaps are a bonus for you, the copywriter! By an effective entrepreneurship.