The Field

Definition of objectives. Expected results. Used metrics for tracking. Appointment of responsible for the launch. Elaboration of strategies, specifically to generate novelty and interest. In this aspect, the areas to take into account are mainly focused on the prior identification of the target audience, pricing, channels of promotion, etc. at the present time, an efficient launch and success you must have strategies of feedback or feedback as a philosopher’s stone.

Only in this way can be achieved that the virality of it, is a favorable appearance for the achievement of the planned objectives, thanks to the constant construction of the framework of communication that make up the network. Feedback from the users, without any doubt an aspect of great importance and that brands must know as soon as possible, only in this way will be prepared to face the various obstacles and you will be able to make the necessary modifications. We must bear in mind that a well thought-out test plan, generates one number not less than clients satisfied that, as we said previously, they will serve for the promotion and awareness of the new product. Relationship with the media, brands must pay special attention to the relationship with the media, in this aspect content creators exert a decisive role since they can keep trying different tactics and go develop texts that capture the attention of potential customers. The strategies necessary to achieve the objectives may be essential for the release of a product, it is only through internal information, information, and resources. After the day of launch, the most frequent errors focuses on the oblivion of the continuity of the process; not in vain, launch day is only the beginning of traffic and the first sales or registrations. If continuity is not achieved, nor scheduled campaigns are developed to stimulate demand, it is very possible that the foreseen objectives cannot be achieved. Work actively before the launch, gives to the marks of groups of people committed, metrics working actively, content creators develop ad-hoc quality texts and relations with satisfactory means, all of which serve as the separation line between the success or failure in the launch of a beta are variables.

Which one of the major changes has undergone the process of launching new products, focuses on the field of innovation inherent in Web 2.0 where platforms and applications are launched even without having passed what is known as BETA phase. It is clear that strategies must be implemented before launch, however, it should be borne in mind that if in the product launch is available to a number of specific features, these do not may be modified d-day, since it could not meet the expectations of potential customers. While not everyone is launched to bring to market a new service 2.0, it is essential to bear in mind that at the present time, the use of existing platforms and new technologies, they are essential to achieve a quick and effective promotion. Especially if we have an innovative product, let’s not forget us that competition is fierce, so you launch a product in Beta can be a great risk mainly if we have not concluded specific details of the same. The implementation of the idea through social networks or specialized content, can be a great ally of the brands in the process of transformation of a BETA in a final product, and what is more important, will help to define the most appropriate strategic approach on the fly for putting on the market a product that users need and expect.