Interior Department

The embedding of Orthopadikum Allgau in the clinic of Oberstdorf brings important benefits the patient. The patients are cared for at us in Oberstdorf of 16 highly qualified and highly motivated medical specialists for anaesthesia and intensive care”, says Dr. Martin Fiedermutz, senior physician of the Department of anaesthesia and intensive care at the clinic of Oberstdorf. The 13 anaesthesia workstations are equipped with the most modern equipment to the anaesthesia management and monitoring of all vital body functions. In addition an expert team of three doctors and four residents of the Interior Department is patients of Orthopadikum before and after the operation around the clock under the direction of chief physician Dr. Ulrich Baker available. His team of doctors can immediately intervene when possible problems of heart, lung, cardiovascular, digestive organs, or kidneys. Thanks to state of the art telemetry devices can also patients with cardiac pacemaker and defibrillator checks at any time and Needs be reset”, says Dr.

Baker. Patient-oriented to represent this extensive range of highly specialised medical service, the site of the Orthopadikum under went online in early April. The goal was also here to communicate the recovery of mobility and thus improving the quality of life for the patients”, Roland Braun explains the high standards of the site by meditrust. The Visual concept reflects the existing Feelgood factor coupled with the medical expertise of the Orthopadikum. Held in pictures was this idea at a several-day photo shoot on site. meditrust marketing services, Munich: meditrust is an owner-managed marketing agency focused exclusively on the marketing of hospitals, health centres and health professionals. It was founded in 2002 by Roland Braun and supervised many medical institutions.

In addition to the classic marketing consultancy, meditrust coaches also clinic lines and Chief medical officers in all aspects of communication in the Realignment of its businesses. Meditrust’s clients include inter alia the Klinikum Garmisch-Partenkirchen, the endogap clinic for joint replacements, the merciful brethren, Asklepios city clinic mednord bad Tolz, the clinic, and several medical centers. meditrust Regensburg has Center Munich, the medical Starnberg, the House of health of Stuttgart and St. Joseph Hospital also in the design of projects for the construction of medical centres of excellence such as the Leopold Medical.

United States

market. If you would like to know more then you should visit London Stock Exchange. And the trend of the world’s biggest media market is palpable in Germany: consumers have more influence than ever and are still unpredictable for marketing professionals in. What seems like a nightmare for the industry, but also led to amazing success stories. Subsequently, Martin Gassner, CEO enters creation Interone Worldwide, the changed conditions of brand communication in German-speaking countries and identifies opportunities and risks. A crucial question, measurement and metrics in difficult environments, how the old metrics for marketing success in this environment are still valid.

This discussion reach set titled ade? Successful brand communication in individualized mass media”Thomas Duhr, head of the AGOF, Ulrich Kramer, Managing Director of pilot as well as Lars Gibbe, consultant for ‘Media research and Committee work’ Organization of advertisers in the brands Association (OWM). The theme part measurement and metrics for successful brand management for Web 2.0 “takes place in collaboration with I-COM (International Conference on online media measurement) and gives navigational aids for decision makers in a chaotic media environment. Commitment is the need of the hour ‘ the effect of communication in the Internet unfolded only in the direct examination of the product, the service, or the company their whole force. The imperative for brands in the digital age means commitment ‘: commitment stands for employment, binding, dialogue, setting, and liability. “Concrete solutions for this brand engagement appear with the support of the Art Directors Club for Germany (ADC): Friedrich von Zitzewitz, Managing Director creation Plan.Net, explains in his lecture, it is time for an anti-authoritarian branding?” the impact of the digital revolution on the future of marketing and advertising. Other topics include “Emotional, digital brand and product presentation” by Mike John Otto, Managing Director blackbeltmonkey, as well as brandbuilding WebTV age”by Rainer Wiedmann: managing partner of aquarius consulting has analyzed this the best brands on YouTube. From the utopia to the concrete action motto Michael Moon (GISTICS Inc.), online marketing expert from the United States and author of the bestselling firebrands”demands of commitment drives even further: consumers, on the taste of the brand participation ‘ come, want the concrete development of products have: when customers once get a taste of real commitment, they want to let down breakfast is not.

Elbe Campaign

Integrated PR campaign by ‘gilgert aesthetic listening Acoustics’ occurs against Bayer, Novartis, and Phonak to the Magdeburg railway of listening”, an integrated communications campaign for good listening, whose focus is a streetcar line of the Magdeburger Verkehrsbetriebe (MVB), has been nominated for this year’s PR report award in the field of healthcare. Please visit Moelis & Co. if you seek more information. The campaign was developed by the PR Office Martin Schaarschmidt on behalf of gilgert aesthetic listening acoustic”(Magdeburg). Leading the German PR industry award is considered to be the PR report award. Also the unholy listening tour to hear in the health category are in addition to the sound track campaign”the world” from Phonak (Agency BSKom), as well as campaigns by Bayer HealthCare, the associations of German anaesthetists (Agency circle Comm) and Novartis Consumer Health (Agency Edelmann) nominated. “Whether the sound track” of the Magdeburg special provider for discrete better hearing the coveted actually receives, one is in the frame Gala event on 16 may in Berlin announced. End of 2012 the Magdeburg were hearing train”and the cross-media communication concept associated with it already to the MarketingHIGHLIGHT Saxony-Anhalt has been named 2012. The proboscis of the Office’s keck! “, aunt wild punches poodle shooting. “, He really said it beeps me.”u0085 -misunderstood sets such as these the Magdeburg listening track is since December 2011 in the railway system of the city on the Elbe to call attention to the often underestimated importance of an intact sense of hearing.

The Windows of the train of the hearing are decorated with balloons with misunderstood sets, making nacherlebbar with a wink, as listening comprehension with shrinking hearing can change. In addition, aesthetic listening acoustic is part of the sound track concept of gampa”a complex long-term and cross-media campaign: who deciphered the strange sentences, the can on the homepage a competition take part in. With PR activities and “the customer magazine catchy tune” the company informed constantly about the original sound track.

Editorial Note

Many people came, looked at the stuff himself. I myself like stop being project, that it times is something completely different than advertising for a product.”quite similar to hearing care professional master Rembert Wolf, Managing Director of the company Drinnenberg from Hessian Hunfeld: the exhibits of the exhibition have attracted many people. They looked at everything, even photos tagged – makes. That was very well received. “Listen beings are also really original and a real eye-catcher.” and also hearing care professional champion Heike Norenberg by HoRakustik Aashutosh in Hagenow confirmed: the action with the hearing being ran wonderfully. SHV Energy might disagree with that approach. “The children-who have quite often your own thoughts on the important issue of hearing.” Award nomination for authentic insights into the reality of life impaired children is now original listen being project that was realized by the Berlin public relations firm Martin Schaarschmidt, nominated for the PR report award 2010 in the area of healthcare.

From a variety of applications, the 25-member Panel of leading PR and communications experts determined the finalists for this year’s award of medical relations”as well as for the prices in 20 other categories. Merz aesthetics, Pfizer Austria and Bristol-Myers Squibb belong to the five nominees in the health field in addition to the project of the manufacturer ReSound PR campaigns of the pharmaceutical company Bayer vital. The artworks of our workshop offer authentic insights into the reality of life in the fantasies and desires of impaired children viewers”, says Dr. Inge Bliestle, Managing Director of GN hearing GmbH. this special quality of our action has convinced obviously also the jurors of the PR report awards. Now we push all the thumbs for the big Awards Gala on April 22 in Berlin.” Press contact: Martin Schaarschmidt, Tel: (030) 65 01 77 60, fax: – 63, mobile: (0177) 625 88 86, eMail:, Editorial Note: as one of the world’s largest hearing aid manufacturer, ReSound is known as technologically leading companies. ReSound aims, to develop products and services and worldwide market, providing hearing care professionals improve the quality of life impaired persons. The ReSound group maintains offices in 21 countries and representatives in over 100 countries and employs presently more than 3,200 people.

ReSound Germany is a trademark of GN hearing headquartered in Munster, Germany.

Cassette To CD

Through the success of the DVD, the VHS has been video almost into oblivion. However you would need not give up his lovingly assembled collection of video. Because of the personal value of some videos is simply irreplaceable. Read more from CEO Angel Martinez to gain a more clear picture of the situation. Many people hang on the private videos from the own childhood days. Permanent noise on a VHS video however decreases the pleasure during the video watch. It can be considered to be very clever, if you care about; that a person valuable video on DVD is transferred.

Of course a wide variety of businesses may be charged today recording with a DVD to VHS. If there is to be a video digitizing, you must send the appropriate video (including the post) to a specialized provider. Normally a provider is digitization or the DVD is already on the first day of the VHS video recording will. As soon as it receives the created DVD, look at the private videos will give a much more pleasure. The largest Can trigger of course the optimized image quality.

Finally, the image quality is improved professionally. Also from the DVD – menu, many customers show excited. Of course, the menu is equipped with a beautiful picture. Also, the fact that you are never again must annoy around a band salad; represents a big advantage. In the area of “video on DVD recording” are by the way various digitization – variants to choose from. Most customers decide this for the “VHS to DVD” Variant. Providers offer by the way get a Christmas offer. With such a range, you can achieve a considerable saving of money. Some DVDs, you need of course not only once. In such a case it chooses duplication of course a professional DVD. But even if gets excited about so many customers from a VHS to DVD recording show. You can not satisfy all customers thus. Of course was also thought of the consumer; a Super 8 cartridge digitize on CD can do. Now some experts offer; that they transfer a Super 8 on DVD. When the Super 8 to DVD digitisation was performed, you will enjoy a flicker-free image. The provider would like to win the confidence of potential customers with a special guarantee. Should you not be satisfied with the digitization; has one: a 100 percent money – back – guarantee. Therefore, you can venture a first order without risks.