In ancient Rome the customer was those legacy free condition citizen of a protective relationship to a powerful citizen, pattern. From ancient Rome to the 2010 perhaps the position of the figure of the cliente-consumidor of a certain company, not is changed much. Today the cliente-consumidor is a physical person who is always followed by, that subject by what is needed always be available to resolve doubts and problems. The company is the protective of his client as pattern was regarding citizen’s free condition. This protection is configured through a service of support and assistance for customers. Today a widely used service is the Help Desk solution that can be accessed by many modes: electronic start-up, chat, Forum, call center, etc.

It is to be always ready to solve any questions or problems with the use of these instruments, it is always be in first line by the same cliente-consumidor to let the answers or the fair solutions in the first possible tempo. This also allows to the companies of monitorare to its clientele and to find useful information to studies and market analysis and target that I am one of the protruding elements. The company-customer relationship is the best spring of rent fame and money from a company.